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City of Elk River <br /> Strategic Industrial Marketing Plan <br /> Elk River...Where city and country flow together <br /> • <br /> Promotion'& Advertising Strategy <br /> To promote that the City is "Open For Business" and generate leads for the East and <br /> West business parks. <br /> Action <br /> • Use several advertising mediums: <br /> • Web Site <br /> • Direct mail campaign <br /> • Advertisements in key trade journals <br /> • Sponsorships and attendance at key trade shows and conferences <br /> • Plan and conduct Events <br /> • Ground breaking and openings of new businesses <br /> • Chamber of Commerce and current businesses to sponsor a City of Elk <br /> River Golf Outing in 2002 <br /> • Identify co-sponsors for promotion and advertising efforts. See Appendix D for <br /> potential partner list. <br /> (Insert Advertising Placement and Schedule Chart TBD) <br /> (Insert Trade Shows and Conferences Chart TBD) <br /> • <br /> Duckor&Associates,Inc. 14 <br /> A BluePrint For Your Success <br /> Today and Tomorrow April 24, 2000 <br />