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City of Elk River <br /> Strategic Industrial Marketing Plan <br /> Elk River...Where city and country flow together <br /> • <br /> Communication Strategy <br /> To increase awareness by light-manufacturing firms in the Twin Cities and St. Cloud of <br /> the value and benefits of the City of Elk River's industrial site offerings. <br /> Action <br /> ■ A communication strategy needs to be developed and launched to ensure key <br /> messages, language and terms are used consistently through-out all <br /> communication materials and mediums including proposals, brochures, direct <br /> mail, Web site, advertisements, and other promotional materials. <br /> • A core tag line like "City of Elk River, the light industrial hub in the northwest <br /> metro region" should be used in all written materials. To help position the City, <br /> the same core messages to be used consistently, for example the City of Elk <br /> River's Economic Department : <br /> • Helps you confidentially with your siting needs • <br /> • Provides timely information for all parties <br /> • Provides a seamless siting process <br /> • Select at least three colors in a chosen color palette to be used in all materials. <br /> Select one type of font for all written materials for consistency and branding. <br /> • Continue to use the "Elk" image. <br /> Duckor&Associates, Inc. 13 <br /> A BluePrint For Your Success <br /> ...Today and Tomorrow April 24,2000 <br />