Laserfiche WebLink
City of Elk River <br /> Strategic Industrial Marketing Plan <br /> Elk River...Where city and country flow together <br /> • <br /> Public Relations Strategy <br /> To create awareness that the City of Elk River is a business-friendly community for light <br /> manufacturing firms. <br /> Action <br /> • A public relations strategy will be developed and implemented in year one to <br /> create an awareness of the City of Elk River and to support long-term indirect <br /> selling of the business parks <br /> • Hire a public relations writer to develop at least three different themes: <br /> • Highlighting economic development <br /> • Highlighting successful local businesses <br /> • History and future of Elk River as it relates to business <br /> Key Account Relationship Strategy <br /> To establish the City of Elk River as the place to site a light-manufacturing firm with key <br /> influencer, leaders and providers in the Economic Development field. <br /> Action <br /> • To be the light-manufacturing hub for the northwest metro region, the city needs <br /> to establish and implement an outreach strategy. <br /> • Establish and maintain key account relationships to help: <br /> • Inform the key influencers that the City is "Open For Business" <br /> • Promote the benefits of siting a business in Elk River, and <br /> • Enhance the city's credibility that it's a player in the economic <br /> development field. <br /> The key account relationships are state organizations, regional and local economic <br /> development organizations, business organizations, state and local trade associations, key <br /> developers and brokers, location site consultants, venture capital firms, and banks. <br /> (Please note Appendix E for list. TBD) <br /> • <br /> Duckor&Associates,Inc. 15 <br /> A BluePrint For Your Success <br /> ...Today and Tomorrow April 24,2000 <br />