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City of Elk River <br /> Strategic Industrial Marketing Plan <br /> Elk River...Where city and country flow together <br /> • <br /> el° <br /> Client Support and Service Strategy <br /> The City of Elk River will surround the client with service. <br /> Action <br /> To meet the Timely and accurate information and Ease of doing business with the City <br /> client requirements, the city needs to do the following: <br /> • Develop Location Site services as a core competency <br /> • Develop a"How to do Business with the City of Elk River" guide <br /> • Provide easy to read, client friendly, and concise information materials <br /> Pricing Positioning <br /> The City of Elk River's offering of free land including the financial package that reflects <br /> a good-value and competitively priced product. <br /> Action <br /> • Hire Economic Development financial consultant to negotiate and package <br /> critical projects <br /> • Revise Tax Increment Financing Policy and Application, Micro Loan Fund <br /> Policies and Application, and Tax Rebate Financing Policy and Application forms <br /> to be consistent with new communication design and format <br /> Duckor&Associates,Inc. 12 <br /> A BluePrint For Your Success <br /> Today and Tomorrow April 24, 2000 <br />