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City of Elk River <br /> Strategic Industrial Marketing Plan <br /> Elk River...Where city and country flow together <br /> 410 <br /> Competitive Assessment <br /> After collecting and reviewing information on the competition, six current key <br /> competitors were identified, Anoka-Ramsey, Rogers-Hassen Township, Big Lake, <br /> Becker, Monticello and Albertville. Andover, Dayton and Otsego were identified as <br /> potential competitors in the future. <br /> Please note Appendix B for the Competitive Assessment and Appendix C for the SWOT <br /> Analysis. <br /> Marketing Positioning <br /> City of Elk River's marketing positioning can be one of strength because of its <br /> • Desire and commitment to attract light-manufacturing firms <br /> • Free land and competitive financial package <br /> • Location between the northwest region of the Twin Cities and the urban center St. <br /> Cloud, and <br /> • Community with full city services and amenities <br /> The marketing position will only be achieved with the understanding that resources are • <br /> dedicated long-term and there is proactive patience for the type of light manufacturing <br /> firms the city truly desires. <br /> Selling Strategy <br /> To build off the current industrial base of the City of Elk River. <br /> Action <br /> • Develop relationships with other lead generator organizations e.g. Department <br /> of Trade and Economic Development, Advantage Minnesota, key brokers and <br /> developers <br /> • Target the following Standard Industrial Classification sectors: <br /> Industrial Machinery, Fabricated Metal, Electronic Equipment <br /> • Target the above sectors vendors and suppliers <br /> 411 <br /> Duckor&Associates, Inc. 11 <br /> A BluePrint For Your Success <br /> ...Today and Tomorrow April 24,2000 <br />