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• City of Elk River <br /> Strategic Industrial Marketing Plan <br /> Elk River...Where city and country flow together <br /> Location Site Sub-Processes <br /> 1. Marketing Management <br /> • Determine sales channels <br /> • Mass sales: Web site, Direct mail, Trade Show <br /> • Individual sales: Face-to-face sales call, Strategic Alliances, <br /> Letter, Trade Show <br /> • Identify and select key networks <br /> • Manage Industrial Recruitment Plan <br /> • Manage Advertising and Promotion Campaigns <br /> • Schedule monthly meetings with appropriate city departments <br /> • to discuss and manage economic development projects <br /> 2. Project Account Management <br /> • Contact made with client contact made <br /> • Determine client need (s) by completing questionnaire <br /> • Determine client's timeframe and internal decision-making <br /> process (Owner, Plant Manager, CFO, or?) <br /> • Clarify client's expectations <br /> • Qualify client (s) by completing screening criteria <br /> • If client is rejected, refer client to a city that can help them <br /> • If client is accepted, enter into the account management system <br /> • Prioritize critical issues and develop solutions <br /> Duckor&Associates, Inc. 2 <br /> A BluePrint For Your Success <br /> ...Today and Tomorrow <br />