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The Assessment Plan includes the following: • <br /> ❑ Assessment Objective <br /> ❑ Vision <br /> o Statement of Purpose <br /> o Market Strategy, Objectives &Positioning <br /> o Key Success Factors <br /> ❑ Assessment Approach <br /> ❑ 2000-2002 Environment <br /> ❑ Assessment Summary of Marketing Results <br /> o Industrial Clients' Needs <br /> o Industrial Land Product Offering <br /> o Generated Level of Interest <br /> o Industrial Development Results <br /> ❑ Competitive Assessment <br /> o Advertising Campaign Results <br /> o Marketing Events Results <br /> ❑ Key Account Results <br /> ❑ Strategic Partnership Strategy Results <br /> The Assessment Plan focuses on the findings and what sections of the Strategic Industrial <br /> Marketing Plan need to be revised which are: <br /> ❑ Industrial Clients' Needs <br /> o Industrial Land Product Offering <br /> o Competitive Strategy • <br /> ❑ Promotion and Advertising Strategy <br /> o Marketing Strategy <br /> o Key Account Strategy <br /> o Strategic Partnership Strategy <br /> The Assessment Plan reflects the areas of required focus. For example, the Product <br /> Delivery Process Strategy was not included in this report because the City of Elk River <br /> Siting/Expansion Plan and Process Map addressed this strategy in detail and the Client <br /> Support and Service Strategy has been successfully completed. Also,the Communication <br /> Strategy was developed in the City of Elk River Communication Strategy and Brand Plan. <br /> Duckor&Associates,Inc. 3 <br /> A BluePrint for Your Success. . .Today and Tomorrow <br />