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NEXT STEPS <br /> • <br /> Publish a Brief Market Analysis <br /> By completing this workbook,the business development team will have conducted a basic market <br /> analysis of downtown.The team should organize the information collected into a brief market <br /> analysis document,which records conclusions and provides a basis for future recruitment and <br /> development efforts. <br /> The 10 Steps in this workbook can be used as the sections of a market analysis document.In each <br /> section,the team should describe data sources,assumptions made about how the market operates <br /> and methods used.Pertinent forms should be included as well as several paragraphs discussing <br /> conclusions reached or questions raised by the analysis. <br /> Information that does not go into the market analysis publication,but may need to be referred to <br /> in the future could be organized into a large binder for safe-keeping. <br /> Retention and Recruitment Strategy <br /> The business development team now has the necessary tools to begin a recruitment plan. The <br /> companion to this publication,the Fill-in-the Blank Business Recruitment Workbook,outlines <br /> the steps to developing and testing a list of businesses to recruit,putting together a recruitment <br /> packet and developing a business retention and recruitment strategy to expand downtown's <br /> business base. <br /> 4 <br /> • <br /> STEP BY STEP MARKET ANALYSIS-45 <br />