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) <br /> ) <br /> ) <br /> STEP 10. MARKET POSITION STATEMENT <br /> ) • <br /> ) <br /> ) A market position statement distinguishes the downtown shopping district from surrounding <br /> ) shopping opportunities.It should describe the type of retail mix and indicate the target customer <br /> ) market. <br /> ) Examples: <br /> • Centerville is the market and service center for a three county region, containing <br /> ) government,health,cultural and education facilities.Downtown serves this trade area with <br /> ) a wide range of shopping opportunities for residents and visitors. <br /> ) • Old Town is a delightful historic business district emphasizing specialty shopping in a <br /> ) quaint Victorian setting. <br /> ) • Downtown Grapeville is located in the heart of the Vine County wine country.Downtown <br /> offers an outstanding mix of services and restaurants,in a traditional small town setting. <br /> ) <br /> ) To Do: <br /> ) <br /> ) Develop a market position statement for the downtown business district and five market facts in <br /> ) support of the statement. This statement can be used in marketing material such as the <br /> ) • recruitment brochure and image advertising. <br /> ) Market Position Statement: <br /> ) <br /> ) <br /> ) <br /> ) <br /> ) <br /> ) <br /> } Facts that back up the market position statement: <br /> ) <br /> - 1. <br /> ) <br /> e 2. <br /> i <br /> 3. <br /> 4. <br /> • <br /> 9 STEP BY STEP MARKET ANALYSIS-43 <br /> 4 <br />