7.0. HRSR 06-28-1999 - Laserfiche WebLink

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3 3 3 2 • SOURCES OF INFORMATION 3 3 1990 CENSUS OF POPULATION AND HOUSING 7 Taken every ten years by the U.S.Department of Commerce. 1990 Census data is available in 7 _ a variety of formats,such as CD-ROM;tape;through the Census Bureau's on-line data service, CENDATA; on CompuServe and DIALOG;and,printed documents.You may be able to get Census data from city hall,local library,regional planning agency or a local college or university. The Census covers population factors such as numbers of people, age,sex and race;housing statistics such as number of units and cost;and economic characteristics such as income and occupation.The Census Bureau publishes useful reports such as Census ABC's:Applications in Business and Community. Contact: Customer Service,Bureau of the Census,Washington, D.C.20233,(301)763-4100 or its location on the World Wide Web: httpi/www.census.gov. CENSUS OF RETAIL TRADE Published every five years in years ending in 2 and 7 by the Department of Commerce.The census covers all retail categories described in the SIC manual.Data are presented for areas from the U.S. as a whole down to municipalities of 2500 or more. It is one of seven economic censuses—retail, wholesale, service,transportation,manufactures, mineral and construction 110 industries.The latest retail data is from 1992.Available same as above. STANDARD INDUSTRIAL CLASSIFICATION(SIC)MANUAL Published by the Office of Management and Budget, available at U.S. Government Printing Offices.Lists SIC codes for all types of businesses.The Census of Retail Trade(CRT)reports 2 sales information by SIC,and an abbreviated list of SIC numbers is also included in the CRT. CONSUMER EXPENDITURE SURVEY 7 Published by the U.S.Department of Labor,and available from the U.S.Government Printing Office.It documents the expenditures of"consumer units",roughly equivalent to households, over a period of one year on many major items,and divides the data by geographic area, age group,and race and income of those surveyed. In the Survey are national averages and figures for specific metro areas.Note that the figure given for the closest metro area,while more accurately reflecting the spending pattern of your region than a national average,may still be too high for accurate use in a small rural community.To evaluate this,compare the income figures from the 1990 Census for that metro area with those of the local trade area.If the median household income for the local trade area is significantly lower than the metro area the Survey number may need to be adjusted downwards accordingly. • Also,note that the Survey does not cover the same items as the Census of Retail Trade. STEP BY STEP MARKET ANALYSIS-47