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2. Use markers to plot on the map the elements in the business district that have an impact, <br /> good and bad,on customers'perceptions of the area.(For example,using different colors • <br /> for different features)Use the list below to help get started. <br /> • No on-street parking <br /> • Short and long term parking <br /> • Highway entrances <br /> • Bus stop <br /> • Areas of heavy automobile/truck/rail traffic <br /> • Pedestrian unfriendly areas <br /> • Areas of heavy pedestrian traffic <br /> • Deteriorated sidewalk/no sidewalk <br /> • Deteriorated buildings <br /> • Historic landmarks/historic district/local historic site <br /> • Unique architecture and/or especially attractive buildings <br /> • Good view <br /> • Sculpture,fountains,and murals <br /> • Blank walls/boarded up windows <br /> • Vacant buildings and storefronts,vacant lots,other dead zones <br /> • Entertainment/cultural facilities <br /> • Parks,plazas or other places where people commonly gather <br /> • Waterways <br /> • Run down,dirty areas • <br /> • Areas with good/bad reputations <br /> • Other? <br /> 3. Identify the blocks that are the best and worst retail locations based on the physical <br /> environment. <br /> 4. Prepare a downtown base map showing the elements listed in No. 1 above for a future <br /> recruitment packet. <br /> 5. Develop a prioritized list of physical improvements needed to make downtown a better <br /> place for business and share these ideas with elected officials. <br /> DOWNTOWN ANCHORS <br /> "Anchors" at a shopping center are the department stores that act as attractions, bringing <br /> customers to the center through their name recognition and advertising campaigns.Malls are <br /> designed so that the department stores are spread far apart,causing the customers to pass many <br /> smaller specialty stores on their way between the anchors. <br /> • f <br /> f <br /> 4-STEP BY STEP MARKET ANALYSIS <br />