7.0. HRSR 06-28-1999 - Laserfiche WebLink

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) STEP 2. WHAT Is THE CURRENT BUSINESS ENVIRONMENT? ) ) COMMUNITY WORKSHOP The exercises in this step are fun and very informative when done as a community workshop. ) Also,a forum where local business and property owners can share information about current ) market trends will help to spur community involvement and investment in the market analysis ) project.To prepare for a workshop the team will need: • • maps of downtown as described in Physical Environment#1 • the map should have business names noted on the buildings ) • a supply of markers and colored pencils ) ) At the workshop,participants should be divided into five groups using the exercises in this ) section: • Physical Environment • Downtown Anchors ) • Business Clusters ) Give the groups maps and markers and 45 to 60 minutes to analyze downtown using their ) • assigned exercise.Have each group present their results,and discuss similarities and differences ) in each group's conclusions. A tremendous amount of good market information will be discussed,so be sure to video tape the presentations or have a team member act as a recorder. ) PHYSICAL ENVIRONMENT ) Physical characteristics have a great impact on a customer's conscious and unconscious shopping behavior.For example,customers may not walk past a vacant building to get to the businesses on the next block,a busy street may divide the community's downtown into two I separate retail areas,or the pedestrian path between the employee parking lot and city hall may provide a special business opportunity—such as a coffee shop. ) To Do: 1. - Find or develop a downtown base map.Include: ) • building footprints • parking lots,parking structures,on-street spaces • location of major buildings and institutions • street patterns and highways • key physical features such as parks and rivers • 4 STEP BY STEP MARKET ANALYSIS-3 4 4