Laserfiche WebLink
BUSINESS CLUSTERS ' <br /> IIIAnalyzing the types of business and cluster patterns of businesses that are currently downtown <br /> can reveal a great deal about the market. For example,the business development team may <br /> identify a cluster of services across from the court house such as printing,office supply,coffee <br /> shops and attorneys, or notice that the three women's clothing stores on the same block of <br /> Second Street are doing well while the one on Third Street next to the auto parts store is not,or <br /> III- <br /> fmd that the traditional retail core has dispersed. <br /> f <br /> Knowing the current mix of businesses and cluster patterns will also help the team guide new <br /> businesses to the optimal downtown location.Clustering businesses that share customers or have F <br /> complementary goods,such as clothes and shoes,strengthens downtown's perception in the <br /> trade area as a"shopping center." <br /> To Do: , <br /> 1. On a downtown base map color code the buildings by first floor use(retail,service,office, <br /> vacant,government,housing,cultural,other)and look for patterns: t <br /> • Is most of the retail located in one area? t <br /> • Do service uses or government offices break up the retail pattern for customers on t <br /> any streets? <br /> p. <br /> • Are service businesses and offices uses primarily on side streets? <br /> IllQ2. On a downtown base map,color code business types(for example restaurants,jewelry, t <br /> women's clothing stores)and look for patterns: • <br /> • Are there clusters of like businesses? t. <br /> • Are there loners,businesses all by themselves on the wrong street? • <br /> • Are businesses that have similar customers next to each other? <br /> X Choose several specific customer groups,such as tourists or the elderly,color code the <br /> t <br /> businesses that serve them,and look for patterns: <br /> • Are there businesses that primarily serve a particular market,like students,or office f• <br /> workers? <br /> • Are there businesses that primarily serve an upscale market? • <br /> • Are there businesses that primarily serve a downscale market? • <br /> • Are there businesses that serve specific lifestyle needs like bridal goods, historic • <br /> home renovation supplies,or hunting equipment? <br /> 4. List each cluster and make a list of the businesses in it on the chart below.More forms can r <br /> be found in the Extra Forms section. ' <br /> 5. Compare the business clusters base maps and the physical environment map.Are there any <br /> correlations between the business cluster patterns and the environmental factors? r <br /> 6. List five factors discovered as a result of the cluster analysis that should guide the { <br /> retention and recruitment effort. • <br /> r <br /> 6-STEP BY STEP MARKET ANALYSIS <br /> t <br /> k <br />