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POWER WITH PURPOSE <br /> Strategic Plan 2016-201r <br /> ( NORTH <br /> r 1 <br /> Purpose © °'° <br /> APPA partners with its I Vision <br /> members to promote public <br /> power, helping community-owned i Shaping the future of public <br /> utilities deliver superior services II power to drive a new era of <br /> through joint advocacy,education, i community-owned electric <br /> and collaboration. service. <br /> lirkmriuma <br /> r \ <br /> External Initiatives <br /> / J \ <br /> Raising Awareness of Public Power Security/Cyber and Physical Preparedness <br /> Partner with members to expand the value Help members develop an"all-hazards"approach to security, <br /> and knowledge of public power utilities in their communities. disaster preparation,and response. <br /> Public Power Forward Continue Research and Development <br /> Help members deal with new technologies and trends that Enhance,expand,and leverage electric utility R&D and <br /> are reshaping relationships between utilities and customers innovation projects and facilitate public power's role as a <br /> driver of new technology. <br /> Increased Federal Regulation <br /> Protect and advance member interests in the face of increase Workforce Planning <br /> in energy policies and regulations that affect all areas of utility Help members meet workforce challenges—attract and retain <br /> operations. diverse new talent,train new employees,conduct succession <br /> planning,and transfer knowledge from departing employees. <br /> Internal Initiatives <br /> Membership Engagement Human Resources <br /> Involve all membership segments and work to Focus on developing APPA's greatest strength,its staff <br /> understand and improve the value proposition for and use cross-departmental teams to address <br /> different size classes of members multi-faceted industry issues. <br /> Financial Strength <br /> Examine APPA's dues schedule in the light of potential <br /> for declining utility sales and revenues due to economic <br /> forces,environmental regulations,increased energy <br /> efficiency,and distributed generation. <br /> AhI�r� Power <br /> American <br /> / Public P <br /> Association <br /> SEVENTY-FIVE YEARS <br /> 109 <br />