5.2. ERMUSR 09-08-2015 - Laserfiche WebLink

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Executive Summary • 0 n its 75th anniversary,a the Aerican Public utive Committee, Board,other APPA members, staff, Power Association(APPA)celebmrates the suc- and external interested parties, including government cess of public power in over 2,000 communi- officials.The APPA Executive Committee provided ties nationwide, it is appropriate look to the future.The leadership through a Steering Committee,and APPA rate of change in our society is increasing,bringing new Board members were invited to provide direction and technological and societal shifts. Electricity is a critical guidance during the process. Finally,we benefitted from service that fueled our country's economic expansion in the expertise of strategic planning consultant Julie Ryan the twentieth century and will continue to underpin our of Aether Advisors. success and growth while enabling our society to harness After assessing the landscape of the electric utili- new technologies in the 21st century. Public power util- ty industry and evaluating the strengths, challenges, ities will face both new challenges and new opportuni- opportunities,and threats facing APPA,we reviewed ties.APPA wants to deploy its resources most effectively and reworked our mission statement,which we have to help public power utilities address the challenges and renamed our purpose statement, and also developed a take advantage of the opportunities. vision statement.These two statements—one delineat- The strategic plan focuses on the current and future ing what we do on a day-to-day basis for our members needs of APPAs members and public power utilities in and the other describing what we aspire to do into the general,to help the association prioritize our resources future—are below: and efforts. During this process,APPA has examined the industry landscape, to understand key issues and to • APPA Purpose Statement consider the opportunities and challenges ahead.We APPA partners with its members to promote public power, have also conducted a critical review of the Association's helping community-owned utilities deliver superior services capabilities to understand its strengths,constraints and through joint advocacy, education,and collaboration. areas for possible growth.We have gathered input from our members to develop strategic initiatives to address • APPA Vision Statement key industry issues and to help APPA deliver on its stra- Shaping the future of public power to drive a new era of tegic plan. community-owned electric service. The strategic plan was named Power with Purpose be- We then identified six strategic initiatives—key cause the APPA members and staff involved in develop- industry issues—to address immediate challenges and ing the plan believe that this title reflects the attitude of opportunities. our members and of the staff—our members bring a First,by communicating the value of public power, strong purpose to the delivery of electric power to their APPA will help our members tell the public power story customers and APPA brings the same purpose to the in their communities,and explain why being served by advocacy,education,communications, and programs we a public power utility gives them an advantage.We will provide on behalf of our members. also provide turnkey resources that can be adapted and Power with Purpose reflects the insights of APPAs used to deliver these messages.We will help our mem- members, staff,key interested parties,and policy bers develop relationships with elected officials to better makers.The plan was developed using feedback from influence public policies that impact them. the 2013 member survey and 2015 staff survey,as well Second,we will help our members address the as interviews with member representatives and inter- technological and regulatory changes that promise to ested parties who work closely with APPA.This plan is re-shape their relationships with their customers.We are the culmination of six months of work and more than labeling this effort"Public Power Forward." Under this 30 meetings/workshops/interviews with APPAs Exec- initiative,we will also advocate at the federal level to lim- Power with Purpose 5 110