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While we should not panic or overreact to these coming changes,we cannot be lulled into in- <br /> action either.We must acknowledge that change is coming to our industry, and take measured <br /> steps to deal with it. <br /> To help its members negotiate these changes,APPA has developed six strategic initiatives fo- <br /> cused on external issues.These initiatives are delineated in the enclosed plan.We also developed <br /> internal initiatives to ensure that APPA continues to provide the best value to our members. <br /> None of the initiatives in the plan are completely new for APPA,but the strategic plan will help <br /> us to prioritize our activities and communicate them to our members and interested parties such <br /> as other trade associations,policy makers, and the media. <br /> The strategic plan sets forth an ambitious agenda. In the second half of 2015,APPA staff will <br /> develop the programs, tactics, and metrics to implement these strategic priorities—our strate- <br /> gic"roadmap."We have limited resources and many challenges facing us. But we are excited and <br /> energized and we look forward to delivering on these initiatives for our members. <br /> Our members are the reason APPA's employees come to work every day.We in the leadership <br /> of the Association and on the staff believe in public power's dedication to its customers. Public <br /> power utilities have real opportunities before us if we can be true to our roots and ideals,while <br /> focusing our minds and services on the changes we are already seeing.Together,we can move <br /> public power forward. <br /> Sincerely, <br /> .?25)..te <br /> Paula DiFonzo,APPA Board Chair Sue Kelly,APPA President and CEO <br /> Power with Purpose 3 <br /> 108 <br />