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trian ambience, and it doesn't nec- imagination, but we do know that "We use it as a one-stop shop
<br /> essarily provide much light on the we have some larger blocks of to get an idea of who is expanding
<br /> • sidewalks,"Macdonald says. Plans land that are likely going to be and what kind of space they're
<br /> also call for new trash receptacles, filled by something that can be looking for," Macdonald says. "It
<br /> bike racks, information kiosks, and sustained on that big a piece of cuts down on some of the legwork
<br /> signage. property," she says. "The town and for us"
<br /> the residents seem very receptive Macdonald says DealMakers
<br /> Courting family-friendly to that." has helped SAP to think specifical-
<br /> national chains ly about the space that is available
<br /> In response to community Newsletter assists on Springfield Avenue, and the
<br /> plans to focus retail retail search
<br /> desires, SAP
<br /> P types of retailers that would be
<br /> recruitment for the corridor, which SAP is just a year old, so the interested in that space. "Based on
<br /> has a vacancy rate of around 12 organization is still in the planning
<br /> y what the community is asking for,
<br /> percent, on restaurants and retail stages for retail recruitment, but it we can use this to cross-reference
<br /> with a family focus. "We have a lot has started making some prelimi- to find retailers that match with the
<br /> of leakage —people leaving nary contacts, based partly upon property we have available, so
<br /> Maplewood to shop," Macdonald information gleaned from a we're not going in cold-calling
<br /> says. "We're seeking more family- newsletter called DealMakers. The when we might not have things that
<br /> friendly offerings—restaurants national weekly publication, put fit with them. It just allows us to be
<br /> and specialty stores like gift and out by TKO/Real Estate Advisory a bit more informed when we do
<br /> card shops. Shoe stores is also a Group in Mercerville, NJ, focuses our searches."
<br /> really big one on the list." One way on retailing and real estate and
<br /> Contacts:
<br /> SAP is hoping to fill that need is offers information on expanding Beth Anne Macdonald, Spring-
<br /> SAP Avenue Partnership, (973) 763-
<br /> 3-
<br /> with national chains, she adds. retailers, centers for sale and lease, 6011, email:springfieldave @att.net.
<br /> "We're not trying to create a shop- and insight into what's happening Deal-Makers newsletter, www property.
<br /> ioping mall by any stretch of the in the industry. corn. •
<br /> Heat-stamping provides an economical alternative to brick pavers'
<br /> With a high-traffic roadway running down the Statewide employs technology from Integrated
<br /> center of its streetscape project, defining the two-mile Paving Concepts in Surrey, British Columbia, Canada.
<br /> Springfield Avenue corridor district in Maplewood, NJ, While the process is typically applied to fresh pave-
<br /> is difficult yet important for slowing cars and alert- ment, in Maplewood's case, Statewide used infrared
<br /> ing drivers to the possibility of pedestrians.To create light to heat already-set pavement to apply the
<br /> a visual definition for the district,Maplewood chose imprint,which looks like grout lines in traditional brick
<br /> to use a heat imprint technique to mimic the look of pavers.The templates come in a variety of patterns
<br /> cobblestones on the street,with a herringbone pat- such as herringbone, brick, cobblestone, or random
<br /> tern for the crosswalks. stone. A fortifying polymer/cement surfacing system,
<br /> According to Mike Plath, director of marketing
<br /> available in several colors, seals the surface.
<br /> and sales for Statewide Striping in Parsippany, NJ, Plath says the look is very similar to traditional
<br /> which did the work in Maplewood, this heat-stamp- pavers. "If you drove over it, you'd think it's brick,"
<br /> ing process costs about half the price of pavers, he says. The process, with occasional reapplication
<br /> and tends to be more durable. of the polymer topcoat, is intended to last the life of
<br /> the pavement, he adds.
<br /> "Brick pavers are a problem, especially on roads
<br /> like [Springfield Avenue] because, while they look Contact:Mike Plath, Statewide Striping Corp., 499
<br /> NJ 07054, (973)428-0600;
<br /> nice, they heave in a freeze-frost cycle and become Pomeroy Rd., Parsippany,
<br /> Integrated Paving Concepts, Suite 102, 17957 55th Ave.,.
<br /> 1110 a trip hazard," Plath says. In addition, brick pavers Surrey,British Columbia, CAN V3S 6C4, (604)574-7510;
<br /> take much longer to install and are very susceptible Fax:(604)574-7520.' www.streetprint.com, email:
<br /> to vibrations from heavy traffic. info@streetprint.com.
<br /> September 1, 2002 • Downtown Idea Exchange • 5
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