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113 S. Ct. 1505 <br />(Cite as: 507 U.S. 410, *428, 113 S.Ct. 1505, *'1516) <br /> <br />Page 12 <br /> <br />speech provided that they are adequately <br />justified" 'without reference to the content of <br />the regulated speech.'" Ward v. Rock Against <br />Racism, 491 U.S. 781, 791, 109 S. Ct. 2746, <br />2753, 105 L. Ed. 2d §§1 (1989), qu.oting Clark v. <br />Community for Creative Non-Violence, 468 U.S. <br />288, 293, 104 S.Ct. 3065, 3069, 82 L.Ed.2d 221 <br />(1984). Thus, a prohibition against the use of <br />sound trucks emitting "loud and raucous" <br />noise in residential neighl~orhoods is <br />permissible if it applies equally to music, <br />political speech, and advertising. See <br />generally *429 Kovacs v. Cooper, 336 U.S. 77, <br />69 S. Ct. 448, 93 L. Ed. 513 (1949). The city <br />contends that its regulation of newsracks <br />qualifies as such a restriction because the <br />interests in safety and esthetics that it serves <br />are entirely unrelated to the content of <br />respondents' publications. Thus, the <br />argument goes, the justification for the <br />regulation is content neutral. <br /> <br />The argument is unpersuasive because the <br />very basis for the regulation is the difference <br />in content between ordinary newspapers and <br />commercial speech. True, there is no evidence <br />that the city has acted with animus toward the <br />ideas contained within respondents' <br />publications, but just last Term we expressly <br />rejected the argument that "discriminatory ... <br />treatment is suspect under the First <br />Amendment only when the legislature intends <br />to suppress certain ideas." Simon & Schuster, <br />Inc. v. Members of N.Y. State Crime Victims Bal., <br />502 U.S., at 117, 112 S.Ct., at 509. <br />Regardless of the mens rea of the city, it has <br />enacted a sweeping ban on the use of <br />newsracks that distribute "commercial <br />handbills," but not "newspapers." Under the <br />city's newsrack policy, whether any particular <br />newsrack falls within the ban is determined <br />by the content of the publication resting inside <br />that newsrack. Thus, by *'1517 any <br />commonsense understanding of the term, the <br />ban in this case is "content based." <br /> <br />Nor are we persuaded that our statements <br />that the test for whether a regulation is <br />content based turns on the "justification" for <br />the regulation, see, e.g., Ward, 491 U.S., at <br />791, 109 S. Ct., at 2753; Clark, 468 U.S., at <br />293, 104 S. Ct., at 3069, compel a different <br /> <br />conclusion. We agree with the city that its <br />desire to limit the total number of newsracks <br />is "justified" by its interests in safety and <br />esthetics. The city has not, however, limited <br />the number of newsracks; it has limited (to <br />zero) the number of newsracks distributing <br />commercial publications. As we have explained, <br />there is no justification for that particular <br />regulation other than the city's naked <br />assertion that commercial speech has "low <br />value." It is the absence of a neutral *430 <br />justification for its selective ban on newsracks <br />that prevents the city from defending its <br />newsrack policy as content neutral. <br /> <br />By the same reasoning, the city's heavy <br />reliance on Renton v. Playtime Theatres, Inc., 475 <br />U.S. 41, 106 S. Ct. 925, 89 L. Ed. 2d 29 (1986), is <br />misplaced. In Renton, a city ordinance <br />imposed particular zoning regulations on <br />movie theaters showing adult films. The <br />Court recognized that the ordinance did not <br />fall neatly into the "content-based" or <br />"content-neutral" category in that "the <br />ordinance treats theaters that specialize in <br />adult films differently from other kinds of <br />theaters." Id., at 47, 106 S. Ct., at 929. We <br />upheld the regulation, however, largely <br />because it was justified not by an interest in <br />suppressing adult films, but by the city's <br />concern for the "secondary effects" of such <br />theaters on the surrounding neighborhoods. <br />Id., at 47-49, 106 S. Ct., at 928-930. In <br />contrast to the speech at issue in Renton, there <br />are no secondary effects attributable to <br />respondent publishers' newsracks that <br />distinguish them from the newsracks <br />Cincinnati permits to remain on its sidewalks. <br /> <br />In sum, the city's newsrack policy is neither <br />content neutral nor, as demonstrated in Part <br />III, supra, "narrowly tailored." Thus, <br />regardless of whether or not it leaves open <br />ample alternative channels of communication, <br />it cannot be justified as a legitimate time, <br />place, or manner restriction on protected <br />speech. <br /> <br />Cincinnati has enacted a sweeping ban that <br />bars from its sidewalks a whole class of <br />constitutionally protected speech. As did the <br />District Court and the Court of Appeals, we <br /> <br />Copr. © West 2001 No Claim to Orig. U.S. Govt. Works <br /> <br /> <br />