113 S. Ct. 1505
<br />(Cite as: 507 U.S. 410, *428, 113 S.Ct. 1505, *'1516)
<br />
<br />Page 12
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<br />speech provided that they are adequately
<br />justified" 'without reference to the content of
<br />the regulated speech.'" Ward v. Rock Against
<br />Racism, 491 U.S. 781, 791, 109 S. Ct. 2746,
<br />2753, 105 L. Ed. 2d §§1 (1989), qu.oting Clark v.
<br />Community for Creative Non-Violence, 468 U.S.
<br />288, 293, 104 S.Ct. 3065, 3069, 82 L.Ed.2d 221
<br />(1984). Thus, a prohibition against the use of
<br />sound trucks emitting "loud and raucous"
<br />noise in residential neighl~orhoods is
<br />permissible if it applies equally to music,
<br />political speech, and advertising. See
<br />generally *429 Kovacs v. Cooper, 336 U.S. 77,
<br />69 S. Ct. 448, 93 L. Ed. 513 (1949). The city
<br />contends that its regulation of newsracks
<br />qualifies as such a restriction because the
<br />interests in safety and esthetics that it serves
<br />are entirely unrelated to the content of
<br />respondents' publications. Thus, the
<br />argument goes, the justification for the
<br />regulation is content neutral.
<br />
<br />The argument is unpersuasive because the
<br />very basis for the regulation is the difference
<br />in content between ordinary newspapers and
<br />commercial speech. True, there is no evidence
<br />that the city has acted with animus toward the
<br />ideas contained within respondents'
<br />publications, but just last Term we expressly
<br />rejected the argument that "discriminatory ...
<br />treatment is suspect under the First
<br />Amendment only when the legislature intends
<br />to suppress certain ideas." Simon & Schuster,
<br />Inc. v. Members of N.Y. State Crime Victims Bal.,
<br />502 U.S., at 117, 112 S.Ct., at 509.
<br />Regardless of the mens rea of the city, it has
<br />enacted a sweeping ban on the use of
<br />newsracks that distribute "commercial
<br />handbills," but not "newspapers." Under the
<br />city's newsrack policy, whether any particular
<br />newsrack falls within the ban is determined
<br />by the content of the publication resting inside
<br />that newsrack. Thus, by *'1517 any
<br />commonsense understanding of the term, the
<br />ban in this case is "content based."
<br />
<br />Nor are we persuaded that our statements
<br />that the test for whether a regulation is
<br />content based turns on the "justification" for
<br />the regulation, see, e.g., Ward, 491 U.S., at
<br />791, 109 S. Ct., at 2753; Clark, 468 U.S., at
<br />293, 104 S. Ct., at 3069, compel a different
<br />
<br />conclusion. We agree with the city that its
<br />desire to limit the total number of newsracks
<br />is "justified" by its interests in safety and
<br />esthetics. The city has not, however, limited
<br />the number of newsracks; it has limited (to
<br />zero) the number of newsracks distributing
<br />commercial publications. As we have explained,
<br />there is no justification for that particular
<br />regulation other than the city's naked
<br />assertion that commercial speech has "low
<br />value." It is the absence of a neutral *430
<br />justification for its selective ban on newsracks
<br />that prevents the city from defending its
<br />newsrack policy as content neutral.
<br />
<br />By the same reasoning, the city's heavy
<br />reliance on Renton v. Playtime Theatres, Inc., 475
<br />U.S. 41, 106 S. Ct. 925, 89 L. Ed. 2d 29 (1986), is
<br />misplaced. In Renton, a city ordinance
<br />imposed particular zoning regulations on
<br />movie theaters showing adult films. The
<br />Court recognized that the ordinance did not
<br />fall neatly into the "content-based" or
<br />"content-neutral" category in that "the
<br />ordinance treats theaters that specialize in
<br />adult films differently from other kinds of
<br />theaters." Id., at 47, 106 S. Ct., at 929. We
<br />upheld the regulation, however, largely
<br />because it was justified not by an interest in
<br />suppressing adult films, but by the city's
<br />concern for the "secondary effects" of such
<br />theaters on the surrounding neighborhoods.
<br />Id., at 47-49, 106 S. Ct., at 928-930. In
<br />contrast to the speech at issue in Renton, there
<br />are no secondary effects attributable to
<br />respondent publishers' newsracks that
<br />distinguish them from the newsracks
<br />Cincinnati permits to remain on its sidewalks.
<br />
<br />In sum, the city's newsrack policy is neither
<br />content neutral nor, as demonstrated in Part
<br />III, supra, "narrowly tailored." Thus,
<br />regardless of whether or not it leaves open
<br />ample alternative channels of communication,
<br />it cannot be justified as a legitimate time,
<br />place, or manner restriction on protected
<br />speech.
<br />
<br />Cincinnati has enacted a sweeping ban that
<br />bars from its sidewalks a whole class of
<br />constitutionally protected speech. As did the
<br />District Court and the Court of Appeals, we
<br />
<br />Copr. © West 2001 No Claim to Orig. U.S. Govt. Works
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