113 S.Ct. 1505
<br />(Cite as: 507 U.S. 410, *426, 113 S.Ct. 1505, *'1515)
<br />
<br />Page 11
<br />
<br />publications. On the other hand, the interest in
<br />protecting the free flow of information and ideas is
<br />still present when such expression is found in a
<br />commercial context.
<br />
<br />A closer examination of one of i;he cases we
<br />have mentioned, Bolger v. Youngs Drug Products,
<br />demonstrates the fallacy of the city's
<br />argument that a reasonable fit is established
<br />by the mere fact that the entire burden
<br />imposed on commercial speech by its newsrack
<br />policy may in some small way limit the total
<br />number of newsracks on Cincinnati's
<br />sidewalks. Here, the city contends that safety
<br />concerns and visual blight may be addressed
<br />by a prohibition that distinguishes *427
<br />between commercial and noncommercial
<br />publications that are equally responsible for
<br />those problems. In Bolger, however, in
<br />rejecting the Government's reliance on its
<br />interest in protecting the public from
<br />"offensive" speech, "[we] specifically declined
<br />to recognize a distinction between commercial
<br />and noncommercial speech that would render
<br />this interest a sufficient justification for a
<br />prohibition of commercial speech." 463 U.S.,
<br />at 71-72, 103 S.Ct., at 2883 (citing Carey v.
<br />Population Services International, 431 U.S. 678,
<br />701, n. 28, 97 S. Ct. 2010, 2025, n. 28, 52
<br />L. Ed. 2d 675 (1977)). Moreover, the fact that
<br />the regulation "provide[d] only the most
<br />limited incremental support for the interest
<br />asserted," 463 U.S., at 73, 103 S. Ct., at 2884--
<br />that it achieved only a "marginal degree of
<br />protection," ibid., for that interest--supported
<br />our holding that the prohibition was invalid.
<br />Finally, in Bolger, as in this case, the burden
<br />on commercial speech was imposed by denying
<br />the speaker access to one method of
<br />distribution--there the United States mails,
<br />and here the placement of newsracks on public
<br />property--without interfering with alternative
<br />means of access to the audience. As then-
<br />Justice REHNQUIST explained in his
<br />separate opinion, that fact did not minimize
<br />the significance of the burden:
<br /> "[T]he Postal Service argues that Youngs can
<br /> communicate with the public otherwise than
<br /> through the mail. [This argument falls] wide
<br /> of the mark. A prohibition on the use of the
<br /> mails is a significant restriction of First
<br /> Amendment rights. We have *'1516 noted
<br />
<br />that ' "[t]he United States may give up the
<br />Post Office when it sees fit, but while it
<br />carries it on the use of the mails is as much a
<br />part of free speech as the right to use our
<br />tongues." ' Blount v. Rizzi, 400 U.S. [410], at
<br />416 [91 S. Ct. 423, 428, 27 L.Ed. 2d 498 (1971)
<br />], quoting Milwaukee Social Democratic
<br />Publishing Co. v. Burleson, 255 U.S. 407, 437
<br />[41 S. Ct. 352, 363, 65 L.Ed. 704] (1921)
<br />(Holmes, J., dissenting)." Id., at 79-80, 103
<br />S. Ct., at 2887 (footnote omitted).
<br />
<br />In a similar vein, even if we assume,
<br />arguendo, that the city might entirely prohibit
<br />the use of newsracks on public *428 property,
<br />as long as this avenue of communication
<br />remains open, these devices continue to play a
<br />significant role in the dissemination of
<br />protected speech.
<br />
<br />In the absence of some basis for
<br />distinguishing between "newspapers" and
<br />"commercial handbills" that is relevant to an
<br />interest asserted by the city, we are unwilling
<br />to recognize Cincinnati's bare assertion that
<br />the "low value" of commercial speech is a
<br />sufficient justification for its selective and
<br />categorical ban on newsracks dispensing
<br />"commercial handbills." Our holding,
<br />however, is narrow. As should be clear from
<br />the above discussion, we do not reach the
<br />question whether, given certain facts and
<br />under certain circumstances, a community
<br />might be able to justify differential treatment
<br />of commercial and noncommercial newsracks.
<br />We simply hold that on this record Cincinnati
<br />has failed to make such a showing. Because
<br />the distinction Cincinnati has drawn has
<br />absolutely no bearing on the interests it has
<br />asserted, we have no difficulty concluding, as
<br />did the two courts below, that the city has not
<br />established the "fit" between its goals and its
<br />chosen means that is required by our opinion
<br />in Fox. It remains to consider the city's
<br />argument that its prohibition is a permissible
<br />time, place, and manner regulation.
<br />
<br />IV
<br />
<br />[5] The Court has held that government may
<br />impose reasonable restrictions on the time,
<br />place, or manner of engaging in protected
<br />
<br />Copr. © West 2001 No Claim to Orig. U.S. Govt. Works
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