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113 S.Ct. 1505 <br />(Cite as: 507 U.S. 410, *426, 113 S.Ct. 1505, *'1515) <br /> <br />Page 11 <br /> <br />publications. On the other hand, the interest in <br />protecting the free flow of information and ideas is <br />still present when such expression is found in a <br />commercial context. <br /> <br />A closer examination of one of i;he cases we <br />have mentioned, Bolger v. Youngs Drug Products, <br />demonstrates the fallacy of the city's <br />argument that a reasonable fit is established <br />by the mere fact that the entire burden <br />imposed on commercial speech by its newsrack <br />policy may in some small way limit the total <br />number of newsracks on Cincinnati's <br />sidewalks. Here, the city contends that safety <br />concerns and visual blight may be addressed <br />by a prohibition that distinguishes *427 <br />between commercial and noncommercial <br />publications that are equally responsible for <br />those problems. In Bolger, however, in <br />rejecting the Government's reliance on its <br />interest in protecting the public from <br />"offensive" speech, "[we] specifically declined <br />to recognize a distinction between commercial <br />and noncommercial speech that would render <br />this interest a sufficient justification for a <br />prohibition of commercial speech." 463 U.S., <br />at 71-72, 103 S.Ct., at 2883 (citing Carey v. <br />Population Services International, 431 U.S. 678, <br />701, n. 28, 97 S. Ct. 2010, 2025, n. 28, 52 <br />L. Ed. 2d 675 (1977)). Moreover, the fact that <br />the regulation "provide[d] only the most <br />limited incremental support for the interest <br />asserted," 463 U.S., at 73, 103 S. Ct., at 2884-- <br />that it achieved only a "marginal degree of <br />protection," ibid., for that interest--supported <br />our holding that the prohibition was invalid. <br />Finally, in Bolger, as in this case, the burden <br />on commercial speech was imposed by denying <br />the speaker access to one method of <br />distribution--there the United States mails, <br />and here the placement of newsracks on public <br />property--without interfering with alternative <br />means of access to the audience. As then- <br />Justice REHNQUIST explained in his <br />separate opinion, that fact did not minimize <br />the significance of the burden: <br /> "[T]he Postal Service argues that Youngs can <br /> communicate with the public otherwise than <br /> through the mail. [This argument falls] wide <br /> of the mark. A prohibition on the use of the <br /> mails is a significant restriction of First <br /> Amendment rights. We have *'1516 noted <br /> <br />that ' "[t]he United States may give up the <br />Post Office when it sees fit, but while it <br />carries it on the use of the mails is as much a <br />part of free speech as the right to use our <br />tongues." ' Blount v. Rizzi, 400 U.S. [410], at <br />416 [91 S. Ct. 423, 428, 27 L.Ed. 2d 498 (1971) <br />], quoting Milwaukee Social Democratic <br />Publishing Co. v. Burleson, 255 U.S. 407, 437 <br />[41 S. Ct. 352, 363, 65 L.Ed. 704] (1921) <br />(Holmes, J., dissenting)." Id., at 79-80, 103 <br />S. Ct., at 2887 (footnote omitted). <br /> <br />In a similar vein, even if we assume, <br />arguendo, that the city might entirely prohibit <br />the use of newsracks on public *428 property, <br />as long as this avenue of communication <br />remains open, these devices continue to play a <br />significant role in the dissemination of <br />protected speech. <br /> <br />In the absence of some basis for <br />distinguishing between "newspapers" and <br />"commercial handbills" that is relevant to an <br />interest asserted by the city, we are unwilling <br />to recognize Cincinnati's bare assertion that <br />the "low value" of commercial speech is a <br />sufficient justification for its selective and <br />categorical ban on newsracks dispensing <br />"commercial handbills." Our holding, <br />however, is narrow. As should be clear from <br />the above discussion, we do not reach the <br />question whether, given certain facts and <br />under certain circumstances, a community <br />might be able to justify differential treatment <br />of commercial and noncommercial newsracks. <br />We simply hold that on this record Cincinnati <br />has failed to make such a showing. Because <br />the distinction Cincinnati has drawn has <br />absolutely no bearing on the interests it has <br />asserted, we have no difficulty concluding, as <br />did the two courts below, that the city has not <br />established the "fit" between its goals and its <br />chosen means that is required by our opinion <br />in Fox. It remains to consider the city's <br />argument that its prohibition is a permissible <br />time, place, and manner regulation. <br /> <br />IV <br /> <br />[5] The Court has held that government may <br />impose reasonable restrictions on the time, <br />place, or manner of engaging in protected <br /> <br />Copr. © West 2001 No Claim to Orig. U.S. Govt. Works <br /> <br /> <br />