7.1. SR 05-05-2014 - Laserfiche WebLink

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i 134 / Chapter 13: Community Image Elk River Comprehensive Plan Public signage is an important element of image as well. Directional and informational signage can reflect community image and heritage. These public improvements should be part of a broader plan for corridor enhancements. If corridors attempt to draw people into Elk River, signage must support this objective. Signage suggests that there are points of interest not immediately visible from the edge or gateway. Effective signage and consistent signage helps visitors navigate around the community. Design Guidelines With the completion of the Mississippi Connections Plan, further analysis of design guidelines for the downtown area is key to successful implementation of the Plan. Design guidelines help to preserve historic character and to promote a cohesive appearance. Design guidelines should also be considered as part of area development and redevelopment efforts throughout the community. Downtown One key facet of the Downtown land use and the implementation of the Mississippi Connections Plan is to build on the historical character of Elk River. The strategies for using the Downtown area to enhance the image of Elk River include: Focus on other redevelopment opportunities in this area; Continued enhancement of community orientation and public access to the River; Use community facilities to make this area a focal point of community life; Use consistent streetscape and signage to create a common identity; Maintain the area as a strong and distinct residential neighborhood; and Maintain the historic character of downtown. Maintaining a balance between existing structures and redevelopment will be critical to ensure the character of the downtown is sustained.