7.1. SR 05-05-2014 - Laserfiche WebLink

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Elk Elk River comprehensive Plan R1Ver Public buildings are an important component of community character as well. The reuse and enhancement of historic structures shape the face of the community and maintain that "small- town - feel" that residents and business owners alike have grown to love and expect in years to come. The reuse of existing properties with exceptional character provide a positive reflection of community heritage and values. The continued public use of the Handke School is a prime example of this approach and other similar opportunities should be encouraged in the future. The park system offers another illustration of using public investment to enhance image. Parks create green space and natural settings in a built environment. Parks provide places for community to gather and play. They also provide tangible proof of Elk River's commitment to quality of life. The Rivers Edge Commons is a great example of this type of amenity that adds to the image of the community. Open Space /Greenways The continued preservation and use of open space and natural features helps to maintain the "rural" or "small town" character of the community that has continuously been expressed as a top priority. The Parks, Trails, and Open Space chapter of the Plan discusses the creation of greenway corridors. These corridors help to create a place that blends the built and natural environment. Other open space initiatives seek to establish a stronger connection between the community and the River. Signage Both private and public signage plays a huge role in community image. Business signs are an important extension of commercial development as these signs announce the presence and location of their business. Without public guidance and key design standards, business signs can diminish the overall image of commercial or industrial districts and corridors. Local ordinances should seek a balance between private and public objectives. At a minimum, the size, quantity and appearance of signs should not detract from a positive community image. A better objective is to find ways of using these private investments to enhance the visual appeal of the area. Business interest will center on cost and effective communication. Chapter 13: Community Image / 133