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<br /> 1 'Tuesday, June 22
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<br /> Discussion Forums
<br /> I1:30-2:30 p.m.
<br /> Financial Reporting to Boards and City Councils: Public Power's Role in Economic Development
<br /> What Information Do They Need? With increased attention being focused on the economic health of
<br /> Is your utility governing body receiving the necessary information communities, this session addresses the role of public power utilities
<br /> to ensure a good understanding of the utility's financial position? in customer retention, expansion, and other economic development
<br /> Participate in a discussion on financial presentations to the govern- efforts of the local community.
<br /> ing body, covering issues such as what type of information is need- Facilitators:Linda Kreft, Board Member Traverse City Light&Power,
<br /> ed, useful comparisons, and how often the data should be reviewed Traverse City Mich. and Mary Schultes, Manager of Utilities, Hastings
<br /> Facilitator:James Welsh, President& General Manager, Kissimmee Utilities Department, Hastings, Neb.
<br /> Utility Authority, Kissimmee, Fla.
<br /> E-Government:
<br /> PMAs As Business Partners: Working with Doing the Peoples' Business on the Internet
<br /> Your Federal Supplier to the Benefit of Your Customers Information technology continues to change the way we perform our
<br /> ederally generated electricity sold to public power systems by lobs and subsequently, how we deliver community and governmental
<br /> the four power marketing administrations (Bonneville,Western, service. Hear how embracing new technology and incorporating it
<br /> Southwestern and Southeastern) continues to be an important into local government has improved service in one public power
<br /> source of power for many APPA members.This session will examine community.
<br /> current trends and activities in the evolving business relationships Facilitator:Karen Larkin,Assistant Public Works Director,
<br /> between these public power systems and the PMAs. City of Tacoma, Wash.
<br /> Facilitator: Ted Coombes, Executive Director Southwestern Power
<br /> Resources Association, Tulsa, Okla. Update on Federal Environmental Regulations
<br /> 2004-2010 will be watershed years for environmental regulations
<br /> What to Do When Broadband Competitors requiring advanced air and water pollution technologies and new
<br /> Price Below Their Costs recordkeeping at utilities.This session addresses what's on the
<br /> Public power systems offering broadband services are increasingly horizon and how public power utilities will need to prepare.
<br /> faced with competitors who offer their services at prices below cost. Facilitator: Theresa Pugh, Manager of Environmental Services,APPA,
<br /> Learn how public power systems are faring and coping with this Washington, D.C.
<br /> unfair practice, generally known as "predatory pricing."
<br /> Facilitators:Bob Haug,Executive Director; Iowa Association of OUC—The Reliable One: How We Deliver on Our Brand
<br /> Municipal Utilities,Ankeny Iowa and James Sandlin, General Manager, For a second consecutive year, Orlando Utilities Commission was
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<br /> • Scottsboro Electric Power Board, Scottsboro,Ala. selected through a benchmarking study as the most reliable electric
<br /> utility in the Southeastern United States. Learn how OUC delivers
<br /> Communicating With Your Community About Rates the reliable, quality electric service it promises its customers
<br /> Customers are often baffled by electric utility rate lingo and don't Facilitators:Roseann Harrington, Vice President, Marketing,
<br /> understand the basics of why and how they are charged for service. Communications& Community Relations and Ken Ksionek, General
<br /> This session discusses techniques you can use through your bill, the Manager and CEO, OUC—The Reliable One, Orlando, Fla.
<br /> ews media, meetings, Internet, publications, and others to talk with
<br /> your community about rates—whether yours are going up or down, or
<br /> staying the same.
<br /> Facilitator:Bob Royer, Director of Communications&Public Affairs,
<br /> Seattle City Light, Seattle, Wash.
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