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Media Placement Ideas: <br />Project Conserve: <br />Features to All 4 metro news tv news organizations: <br />The Energy City Experience: Are you a citizen of Energy City? <br />- Invite them to meet a family, tell the story of family Y and how much they <br />save, they don't cringe opening energy bill, the "going green" part was <br />easy... how easy, we'll show you. <br />- tells the story <br />- increases awareness <br />- changes perception of elk river as 1,) not metro 2.) too rural <br />- increases positive perception of elk river as Energy City, Minn. <br />- Gives people outside E.R. City Limits action points for their lives, <br />attributed to Elk River. <br />** Estimated Impressions One Station picks it up, in the multi-millions. <br />Features to All metro newspapers: <br />The Energy City Experience: Are you a citizen of Energy City? <br />- Invite metro newspapers to follow project conserve updates through social <br />media, encourage the "Energy City" experience, a great interactive <br />reporting opportunity for newspapers that allows people to participate in <br />Project Conserve "vicariously" through an E.R. Resident. <br />LifeSpeaks Media 830 13th Street South #403 :: St. Cloud, MN 56301 :: 612.799.0803 :: ryan@lifespeaksmedia.com <br />