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- tells the story <br />- increases awareness <br />- changes perception of elk river as 1,) not metro 2.) too rural <br />- increases positive perception of elk river as Energy City, Minn. <br />- Gives people outside E.R. City Limits action points for their lives, <br />attributed to Elk River. <br />** Estimated Impressions One Station picks it up, in the multi-millions. <br />SAME WITH RADIO <br />So how does this benefit beyond getting people to do something nice for the <br />environment. <br />E.R. officials who would be interviewed coached on including nuggets of "Oh <br />we do this city wide, residential commercial we're all about saving money. <br />Those who consume the media, also make decisions at their companies. <br />They see Elk River Project Conserve in traditional Media, then see Elk River <br />and the Energy Stress Test in Trade pubs... connect the dots the message <br />is clear: Elk River is Energy City. We're green, we help you save green. That <br />message plays directly into impacting behavior for that companies next <br />development. <br />LifeSpeaks Media 830 13th Street South #403 :: St. Cloud, MN 56301 ;: 612.799.0803 :: ryan@lifespeaksmedia.com <br />