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However, Media Relations and Publicity Placement may take some spin. <br />Example: <br />Story: Elk River launches phase two of Project Conserve. <br />Environmental Angle: Minnesota's Energy City continues to lead the pack <br />in simple steps to reduce homeowner's carbon footprint. In the first phases <br />residents saved up to $500 a year. <br />Economic Development Angle: Minnesota's Energy City, the choice of <br />many innovative and eco-conscious enterprise organizations is expanding <br />it's energy consciousness to it's residents in a project called Project <br />Conserve. Now in phase II for residential participants, the campaign is <br />already seeing family energy savings of $500/ year. Phase three hopes to <br />expand the simple energy saving steps and procedures into the industrial <br />and manufacturing districts of the city. <br />Story: Elk River offers energy stress tests. <br />Stress Test Benefit Env. Dept. <br />Want to promote outside ER, why? <br />- Company X in City Y gets a tease of what Elk River offers FREE*, and can <br />save their company $Z thousands. Company X-es CEO or site scouter <br />thinks Elk River for next development... we increased awareness, changed <br />perception in the hopes of influencing behavior in the future. <br />LifeSpeaks Media 830 13th Street South #403 :: St. Cloud, MN 56301 :: 612.799.0803 :: ryan@lifespeaksmedia.com <br />