7. EDSR 10-08-2012 - Laserfiche WebLink

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Elk REQUEST FOR ACTION River TO ITEM NUMBER Economic Development Authority 7. _ AGENDA SECTION MEETING DATE PREPARED BY October 10, 2012 Clay Wilfahrt,Assistant Director of Economic Development ITEM DESCRIPTION REVIEWED By Marketing Update Annie Deckert,Director of Economic Development REVIEWED BY Cal Portner, City Administrator ACTION REQUESTED None BACKGROUND/DISCUSSION The purpose of this report is to provide an update on the Economic Development Division's marketing initiatives. City Website Staff is working with Civic Plus to build a new city website. The site is intended to be more user- friendly,have enhanced capabilities including GIS property listings, and will better incorporate the brand message. Content is currently being developed and the site is planned to go live in early February of 2013. Marketing Materials All Economic Development marketing materials were redesigned,updated, and incorporated the Powered by Nature brand. Attached is a copy of the restaurant marketing piece. Fats Oils and Grease Awareness Economic Development,Waste Water, and Elk River Municipal Utilities (ERMU) worked together to develop a flyer raising awareness for the proper disposal of Fats Oils and Grease. ERMU included the flyer in 4,500 utility bills in September. A copy of the flyer is attached. A grease recycling educational event is planned for October 24, 2012. The event will inform business owners about proper disposal of grease to prevent obstruction of sanitary sewer lines. Attached is a copy of the invite for that meeting. Developing by Nature Newsletter Economic Development Staff developed an email newsletter in August of 2012 which was sent to over 800 people, the newsletter covered recent EDA initiatives and accomplishments including PRWIREO OT NATURE