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ITEM ~ 8.2. <br />~. <br />iver- <br />MEMORANDUM <br />TO: Economic Development Authority <br />FROM: Annie Deckert, Economic Development Assistant <br />DATE: 12 April 2010 <br />SUBJECT: Marketing Update <br />Attachments <br />• MNCAR exhibit images <br />• Spring direct mailing <br />• Winter 2010 Edition of the Economic Development Newsletter News Fxom the Hub <br />• 2010 Community Profile <br />The purpose of this memo is to provide a brief update on the recent and proposed marketing <br />initiatives of the Economic Development Division. <br />U date <br />Economic Development Marketing/Exhibit <br />In the past, staff has used a display board (joint with Energy City) at various conferences and <br />expos, displaying various images/panels, depending on the event. This year, staff has purchased an <br />Energy Star flat screen TV to use as a display board. Staff will create a DVD with images and <br />information to display on the TV, in lieu of working with a marketing firm to create the display <br />panels fox each individual event. Doing this allows staff to convey increased information on the <br />TV, save costs in creating a new display for each event and create astate-of-the-art image for the <br />City. <br />In conjunction with the Neaur from the Hub newsletter re-design, new panels were created for our <br />exhibit; Location, E~ciency and Innovation. These panels feature attributes which convey and <br />highlight economic development within our City. Staff plans to continue to work with these <br />themes for future exhibits and marketing material. This effort supports the coordination between <br />economic development staff and the Energy City Commission to utilize Energy City as an <br />Economic Development marketing tool (2010 EDA goal). <br />Elk River 4th Annual Energy Expo -February 27, 2010 <br />Economic Development exhibited at the Energy Expo this year. The exhibit featured our three <br />panels as well as available commercial and industrial sites, the economic development newsletter, <br />social media sites (Innovation) Northstar and housing information. Attendees were very interested <br />in information regarding the Northstar (Location) as well as housing programs (Efficiency). Staff <br />