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Communications Plan (concept) <br />DesiredGoal <br />Alignment <br />•. <br />• <br />OPIR <br />Budget <br />Other <br />Direct and written <br />Energy City <br />eport on status of <br />Action Plan <br />In -person <br />Energy City <br />(ECAP), 1, 2, <br />City Council <br />presentation, <br />Commission goals <br />3,4 <br />Inform <br />General public <br />Web, Facebook <br />Annual) <br />Create brand and <br />Create and integrate <br />ensure graphic <br />branding in all <br />and/orTP <br />Consistency in <br />communications <br />I Consistency <br />included in all <br />All <br />I Ongoing <br />all messaging <br />Focus on: Home <br />Create four <br />Business <br />informational videos <br />Educate and <br />Government, <br />Communications <br />annually <br />ECAP 2 <br />promote <br />Recycling <br />General public <br />Video <br />Quarterly <br />Department <br />Publish and/or <br />Promote energy <br />release photo <br />News <br />initiatives and <br />cutline of <br />Releases, <br />accomplishments <br />ECAP 2, 3 <br />1 Promote <br />initiatives <br />General public <br />Facebook <br />I Once month) <br />Take, publish, <br />Photographically <br />action and/or <br />highlight energy <br />storytelling <br />initiatives <br />ECAP 3 <br />Inform <br />photos <br />General public <br />Insta ram <br />4 x month) <br />Publish op-eds <br />4 x annually <br />and/or letters to the <br />Inform/ <br />Identify key <br />Local <br />and/or as <br />Change in <br />editor <br />ECAP 3 <br />1 Influence <br />initiatives <br />General public <br />newspaper <br />I applicable <br />behaviors <br />Acquire <br />Acquire <br />qualitative/ <br />feedback for <br />Survey <br />quantitative <br />Identify key <br />Target <br />Online survey <br />Annually and/or <br />decision- <br />communit ies <br />ECAP 4 <br />feedback <br />initiatives, <br />audiences <br />tools <br />as applicable <br />making <br />Create community <br />Coordinate/assign city <br />newsletter and/or <br />Promote, <br />departments minimum <br />handouts <br />ECAP 3,4 <br />Inform, Educatel <br />General public <br />of one initiative <br />