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Communications Plan (concept) <br />Desired <br />Promote energy <br />Objective <br />• <br />OPR <br />Budget <br />Other <br />tours, meetings, <br />General/ <br />presentations and <br />Educate, <br />Targeted <br />focus groups <br />ECAP 4 <br />Inform <br />audiences <br />Support city energy <br />General <br />si nee <br />ECAP 3 <br />1 Inform <br />public <br />Implement a limited <br />Educate, <br />Target <br />speakers bureau <br />ECAP 3 <br />Inform <br />audiences <br />Newcomers <br />Develop materials <br />Educate, <br />Realtors, <br />adapt energy <br />for Realtors <br />ECAP 3 <br />Inform <br />newcomers <br />saving tips <br />Coordinate with <br />Chamber of <br />Commerce <br />ECAP 3,4 <br />Promote, <br />Facebook <br />educate, <br />Online <br />community <br />Expand social media <br />ECAP 3 <br />inform <br />subscribers <br />sites, Twitter <br />Bi-weekly <br />