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Request for Action <br /> <br /> <br />To Item Number <br />Economic Development Authority 6.2 <br />Agenda Section Meeting Date Prepared by <br />General Business March 19, 2018 Colleen Eddy, Economic Development Specialist <br />Item Description Reviewed by <br />Marketing Update Amanda Othoudt, EDD <br />Reviewed by <br />Cal Portner, City Administrator <br /> <br />Action Requested <br />Item presented for information. <br /> <br />Background/Discussion <br />The 2017 Performance Measures set by the EDA focused on obtaining positive publicity via three <br />outside agencies, contacting and networking with real estate developers, and marketing the city as a <br />destination. Staff achieved these goals in the following capacities: <br /> <br />Advertising: <br />Full color ads ran in national trade publications such as Site Selector magazine, Trade and Industry magazine, <br />Heartland Business Journal, and Expansion Solutions. New local ventures included ads in the MN Vikings, <br />Twins and Wild yearbooks, the Tri-County Manufacturing Directory, Elk River Area Chamber of <br />Commerce directory and the Star News newspaper. The new ads included the new “pulse/vibe” and staff <br />information. <br /> <br />Marketing: <br />The online Community Profile was updated in 2017 and the print version will be updated again in 2018 <br />with current statistics and new graphics. Staff continues to work with Prime Advertising, who created the <br />first edition of the Community Profile. <br /> <br />Promotion: <br />The Elk River swag bag now boosts a carabiner, a power bank, cell phone credit card case, aromatherapy <br />diffuser, a black form fitting jacket with the pulse logo on the sleeve, a Keurig coffee thermos and an <br />insulated water bottle. The swag bag is distributed at BR&E visits and sent to site selectors who have <br />attended market visits. Staff has also donated the swag bag to various non-profit organizations to add to <br />their silent auctions and fundraising efforts. <br /> <br />EDA website: <br />Staff continues to work with Golden Shovel Agency on content that populates the news feed. We receive <br />quarterly analytic reports which showed the number of hits/page views each of the page receives. Staff <br />meets monthly with the designer/content manager to go over the site, upcoming articles and any new <br />items that we might want to take advantage of. <br /> <br /> <br /> <br />