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C I Request for Action <br /> River <br /> To Item Number <br /> Economic Development Authority 6.1 <br /> Agenda Section Meeting Date Prepared by <br /> General Business October 19, 2015 Colleen Eddy,Economic Development Specialist <br /> Item Description Reviewed by <br /> Marketing Update Amanda Othoudt, EDD <br /> Reviewed by <br /> Cal Portner, City Administrator <br /> Action Requested <br /> Item presented for information. <br /> Background/Discussion <br /> Marketing: <br /> Economic development staff has contracted with Prime Advertising to create marketing materials <br /> including the Community Profile,Business Financial and Homeowners brochures along with an Energy- <br /> related publication. Prime is creating a cutting-edge portfolio which will hold the different brochures <br /> which will be distributed at trade shows,local activities,and will be included in inquiry packets. The <br /> marketing packet is projected to be completed in early 2016. <br /> Trade Shows/Conferences: <br /> The following trade shows are in partnership with Sherburne County and the Minnesota Marketing <br /> Partnership. <br /> The Real Estate Journal Data Center conference in January was held in Chicago and was attended by real <br /> estate developers around the country. Staff met with representatives from Jones Lang LaSalle and Parallel <br /> Technologies. The relationship with Jones Lang LaSalle turned into a site visit to the county's data center <br /> site which also included representatives from Involta, a co-location data center. The site visit was an <br /> opportunity to promote Elk River,walk the marketed data center site and answer questions. The visit also <br /> included representatives from Sherburne County, ERMU, and Economic Development. <br /> In March,we attended a data center event hosted by Parallel Technologies. The event was attended by <br /> over 30 people from all over the state. We met several people, one of them being a representative from <br /> Welsh Construction.A follow-up to Welsh led to a site visit which was attended again,by representatives <br /> from Sherburne County, ERMU, Economic Development, and a representative from Colliers <br /> International who specializes in data centers. <br /> In April, the annual Data Center World event was held in Las Vegas. Over 2,000 people from all over the <br /> world were in attendance.The city,again,partnered with the county and PMMP. This event also attracted <br /> several new organizations to the Minnesota delegation,including: Michaud Cooley,Xcel Energy, Iron <br /> Gate,ViaWest, and the cities of Morehead and Chaska.The event created an opportunity to reconnect <br /> with the representatives from Involta. The delegation attended networking events and toured the ViaWest <br /> facility. <br /> [ INESEI it <br /> Template Updated 4/14 NATURE <br />