6.1 EDSR 10-19-2015 - Laserfiche WebLink

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In May, staff attended the Information Management Network (IMN) Data Center Conference in New York, again attended by people from all over the world. Staff reconnected with representatives from Colliers International and built relationships with Telex,DLR Group,Data Bank,and Brunz-Key. The event was an opportunity to learn first-hand on new trends impacting site selector decisions and a chance to promote the city to various organizations around the country. Staff also toured the DataGryd data center located in the heart of mid-town Manhattan,and met with the real estate developer marketing the data center site. Over 350 people attended the event which brought major exposure to city of Elk River. In June, staff,in partnership with GreaterMSP, attended site selector visits with US Consults,DataCenter Hawk, Cressa and Mohr Partners in Dallas. The visits were an opportunity to learn from the site selectors and to highlight Elk River's assets. In September, Colleen attended the CapRate Data Center Summit in Virginia. The summit included breakout session with site selectors,end uses, data center resources etc. The event was in partnership with the Minnesota Marketing Partnership. The event was attended by people in all capacities in the data center industry and from around the country. It was an opportunity to build relationships and retain relations with the companies/businesses that attended other events. Over 350 people attended the event and over 20 exhibitors were at the show Colleen attended the Spring Data World Trade show in Maryland, as part of the Minnesota delegation. Other partners in the delegation were Great River Energy,Dakota Electric,Apex, and Michaud Cooley. The show was an opportunity to connect with data center professionals from around the world and to retain the relationships that were started at other shows. Other activities conducted during the show were various networking activities and small group site selector visits. The delegation tracked various contacts made during the show via a lead retrieval system,which Colleen will receive a copy of in a spreadsheet format At each event part of the city's swag bag is distributed which reinforces the city's message via power banks with our logo on it and 2G flash drives that have the Economic Development video and our targeted industry's information installed on each.After each trade show staff sends out personal notes and encloses one of our gun metal pens/stylus combo. Staff also completes a follow-up phone call within a month of the event. Advertising: This year we have advertised in 15 different trade industry publications and local organizational directories.Three of the 15 were new ventures for the Economic Development Division which included overseas publications. The European CEO, Global Trade,and World Commerce publications include a full page article and a full page color advertisement. Also new this year is the Minnesota Economic Development publication which is an opportunity through MN DEED and includes a full page color ad strategically placed in the first insert of the magazine,which offers great exposure for the city of Elk River. The total reach for all publications were 907,509 subscribers at an expense of$45,285.00 which brings the total cost of impressions to $20.04/each. Financial Impact Funding for trade shows and advertising are included in the 2015 budget.