5. EDSR 09-11-2006 - Laserfiche WebLink

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ITEM / 5. vet MEMORANDUM TO: Economic Development Authority CC: EDA Marketing Committee FROM: Catherine Mehelich, Director of Economic Developmentl~ DATE: September I I, 2006 SUBJECT: Consider Adoption of 2007-2009 Strategic Industrial Marketing Plan Attachments • Strategic Industrial Marketing Plan, September 11, 2006. Background The Strategic Industrial Marketing Plan provides a framework fox the EDA to work within and focuses staff energies on those priority areas important to generate successful results from the marketing efforts. The first Strategic Industrial Marketing Plan was the 2000-2002 Plan, developed by Duckor & Associates, the EDA Marketing Committee and Economic Development staff. To serve as an update to the Plan, the 2000-2002 Assessment and 2002- 2004 Action Plan was also developed by Duckor & Associates the EDA Marketing Committee and Economic Development staff. In January, an update of the plan was identified by the EDA as one of its priority goals and projects for 2006. In June the EDA approved the Marketing Committee's recotnmendation to contract with Wolf Marketing & Media for the assessment and update of the EDA's Strategic Industrial Marketing Plan. The Marketing Committee met twice to discuss expectations fox the plan, provide input on the research information, and direction on the revised strategic objectives for the 2007-2009 Plan, as summarized in the meeting minutes (Exhibit A & B of the Plan). Summary of the 2007-2009 Action Plan Based on the xeseareh and feedback from the Marketing Committee, the following revised strategic objectives axe proposed fox 2007-2009: • Continue to position Elk River as "The Light Industrial Hub of the Northwest Metro" • Attract industrial development projects that have quality employment base and significant market value. • Drive the acquisition and marketing of additional land for industrial development