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Consider Adoption of 2007-2007 Strategic Industrial Marketing Plan <br />EDA Meeting September 11, 2006 <br />Page 2 of 2 <br />To accomplish these objectives, the following specific marketing strategies for 2007-2009 are <br />recotmnended: <br />Broaden the primary target market to include medium to large light industrial <br />manufacturers as well as small to medium users, and place more emphasis on <br />assisting existing manufacturers. <br />2. Increase the intensity of marketing efforts targeting industrial brokers, owner's <br />representatives and site selectors because of their influence and market knowledge. <br />3. Leverage the competitive advantage provided by Northstax Commuter Rail and <br />additional community assets. <br />4. Leverage the fact that two Fortune 50 firms recently selected Elk River for new <br />facilities, which adds credibility and suggests that the City is ready to take industrial <br />development to a higher level. <br />5. Continue to employ about the same mix of marketing tools that the City has used in <br />the past, but with greater emphasis on public relations and events. <br />6. Facilitate the preparation and marketing of the new Gateway Business Center. <br />7. Conduct acity-wide market study to determine the location, size and phasing of <br />additional industrial land inventory. <br />Requested Action <br />Murray Wolf of Wolf Marketing & Media will be at the EDA meeting to present a summary <br />of the methodology, research findings and recommendations fox the 2007-2009 Strategic <br />Industrial Marketing Plan. The Marketing Committee has been invited to attend the <br />presentation as well. <br />Staff recommends the EDA consider adoption of the 2007-2009 Strategic Industrial <br />Marketing Plan as presented. <br />S:\EDA\MARKETING\2006 Plan Update\9.11.06 plan adoption.doc <br />