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EL R R <br />"THE LAST OF THE LITTLE GUYS" <br />FORD • DODGE • JEEP <br />17219 Highway 10 N. W. • P.O. Box 304 • Elk River, MN 55330 <br />763-441-2300 • 1-800-441-2301 • FAX 763-274-3338 <br />MEMO r~1r~yUM <br />To: Planning Commission <br />From: Stephen Rohlf, Elk River Ford Dodge Jeep <br />Date: October 21, 2009 <br />Subject: Sign Variance <br />Elk River Ford Dodge Jeep is proud to announce the coming of two new vehicle <br />franchises. One is Mahidra, which includes a diesel work pick-up capable of towing up <br />to 5,000 while still getting 30 MPG and a sport utility vehicle. These vehicles will be an <br />excellent compliment to our other products. The second is Kia, a high mileage and <br />affordable yet reliable vehicle. <br />Elk River Ford Dodge Jeep currently hse new franchise or ~ tal of five igns.rWe are <br />to add two more in order to acquire the <br />allowed four freestanding signs according the City of Elk River's Sign Ordinance; <br />therefore we need a variance to have the fifth sign. Adding the two new signs will also <br />create an encroachment on the 300 foot setback from adjacent freestanding signs, being <br />as close as 235 feet from other signs on our lot. <br />The following discussion is regarding the five freestanding signs Elk River Ford Dodge <br />Jeep desires (their locations are identified on the attached map}: <br />Sign #1 is an existing 130 sq. ft. Ford sign, 25 feet high. <br />Sign #2 is an existing 200 sq. ft. electronic read-a-board, 28 feet high. <br />Sign #3 is a new 92.5 sq. ft. Kia sign, 25 feet high (drawing attached). <br />Sign #4 is a new 128 sq. ft. Mahindra sign, 30 feet high (drawing attached). <br />Sign # 5 is an existing 150 sq. ft. Chrysler sign, 24 feet high. This sign will be revamped <br />with a new cabinet that will have Chrysler's most recent copy. This sign currently has <br />Plymouth on it, which is no longer being made. The new cabinet will be the same square <br />footage as the current cabinet and the height won't change. <br />Elk River Ford-Dodge-Jeep is an Equal Opportunity/Affirmative Action Employer <br />