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economic analysis of historic preservation in Florida. Now Florida is not a state that <br />immediately comes to mind as being heritage tourism based. We tend to think of Disney <br />World, beaches, and golf courses. Tourism is clearly the largest industry in Florida. But just <br />the heritage tourism portion of that industry has impressive impacts, with over $3 billion in <br />expenditures, half a billion in taxes, and over 100,000 jobs. And while most of the jobs, <br />predictably, are in the retail and service industries, in fact nearly every segment of the <br />economy is positively affected. <br />Perhaps the area of preservation's economic impact that's been studied most frequently is <br />the effect of local historic districts on property values. It has been looked at by a number of <br />people and institutions using a variety of methodologies in historic districts all over the <br />country. The most interesting thing is the consistency of the fmdings. Far and away the most <br />common result is that properties within local historic districts appreciate at rates greater than <br />the local market overall and faster than similar non-designated neighborhoods. Of the <br />several dozen of these analyses, the worst-case scenario is that housing in historic districts <br />appreciates at a rate equivalent to the local market as a whole. <br />Like it or not we live in an economically globalized world. To be economically sustainable <br />it's necessary to be economically competitive. But to be competitive in a globalized world a <br />community must position itself to compete not just with other cities in the region but with <br />other cities on the planet. And a large measure of that competitiveness will be based on the <br />quality of life the local community provides, and the built heritage is a major component of <br />the quality of life equation. This is a lesson that is being recognized worldwide. <br />Here's what Marc Weiss of the Prague Institute for Global Urban Development writes, <br />"...investing in and enhancing physical and cultural heritage ... is vital for improving the <br />overall economic climate by substantially improving quality of life not just for tourists, <br />but more importantly, for the people who live and work in the urban region." <br />From the Inter American Development Bank we get, "As the international experience has <br />demonstrated, the protection of cultural heritage is important, especially in the context of <br />the globalization phenomena, as an instrument to promote sustainable development <br />strongly based on local traditions and community resources." <br />Certainly among the most competitive cities in the world is Singapore. But here's what <br />Belinda Yuan of Singapore National University says, "...the influences of globalization <br />have fostered the rise of heritage conservation as a growing need to preserve the past, <br />both for continued economic growth and for strengthening national cultural identity." <br />What neither the supporters nor the critics of globalization understand is that there is not <br />one globalization-but two -economic globalization and cultural globalization. For those <br />few who recognize the difference, there is an unchallenged assumption that the second is <br />an unavoidable outgrowth of the first. Economic globalization has widespread positive <br />impacts; cultural globalization ultimately diminishes us all. It is through the adaptive <br />reuse of heritage buildings that a community can actively participate in the positive <br />