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Elk River <br /> <br />TO: <br /> <br />FROM: <br /> <br />DATE: <br /> <br />SUBSECT: <br /> <br />MAYOR & CITY COUNCIL <br /> <br />FRITZ DOLEJS, NORTHBOUND MANAGER <br /> <br />OCTOBER 7, !991 <br /> <br />CONSIDERATION OF SECOND <br />LIQUOR STORE IN ELK RIVER'S FUTURE <br /> <br />POINTS TO CONSIDER <br /> <br />!. .08 National D.U.I. law. <br />2. Wine in grocery stores. <br />3. One grade of beer. <br />4. Consumption continues to decline. <br />5. What will Elk River's population be and which direction <br /> will it grow in the next decade. <br />6. One liquor store can be profitable if it can serve 4,000 <br /> to 7,000 residents (Fritz's "rule of thumb"). <br />7. Will Otsego issue other licenses (!01). <br />8. Location. <br />9. Will a second liquor store create enough profit to justify <br /> the investment. <br /> POSSIBLE LOCATIONS (You may have others). <br /> Should the City decide that a second store will be justified, <br /> the next question would be the location. Listed below are the <br /> pros and cons of some possible sites: <br /> <br />Creamery Site <br /> <br />Pros <br /> <br />1 <br />2 <br />3 <br />3 <br /> <br />6 <br /> <br />o <br /> <br />Highly visible. <br />Presently two entrances/exits to Highway 10. <br />Presently one entrance/exit to UPA Drive. <br />Close proximity to downtown business district. <br />30M.P.H. <br />Semaphore at intersection. <br />1990 traffic count was 20,200 per day (Northbound count <br />26,500 per day). <br />Ample parking. <br /> City owns property. <br /> Convenient to Otsego residents that shop our business area <br /> (bridge). <br /> <br /> Increase in traffic at Highway 10 and Main Street. <br /> City could sell property and generate a profit. <br /> Topography of property. <br />720 Dodge Avenue N.W., Elk River, Minnesota 55330 (612) 441-7420 <br /> <br /> <br />