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m <br />m <br /> <br />m <br />m <br />m <br />m <br />m <br />m <br /> <br />City of Elk River <br />Attn: Mr. Dave Potvin/Northbound Liquor <br /> <br />December 11, 2001 <br /> Page 2 <br /> <br />Co <br /> <br />Do <br /> <br />Analyze the impact of growth trends and demographic characteristics on the <br />facility's ability to capture market share. <br /> <br /> Competitive Market Review <br />1. Identify competitive liquor stores in the draw area and provide information on: <br /> a. size of store <br /> b. parking ratio <br /> c. access <br /> d. traffic counts <br /> e. general inventory and market positioning <br /> f. pricing in key categories <br /> g. estimated sales per square foot <br /> h. market share (based on estimated sales per square foot) <br />2. Identify any pending facilities in the draw area. <br />3. Assess the ability of a new liquor store location in Elk River to capture additional <br /> market share from competitive facilities. <br />4. Identify any potential for cannabalization of sales from the existing liquor store. <br />5. Review and analyze proposed legislation regarding alcoholic beverage sales <br /> through grocery/other outlets. Identify the types of facilities that may be <br /> competitive to the traditional liquor store and the product types they would offer. <br /> Assess the potential impact on the traditional liquor store and in what categories. <br /> <br />° <br /> <br />Conclusions and Recommendations <br />1. Calculate market potential within the identified draw area. <br />2. Identify the amount of additional liquor store square footage supportable in the <br /> draw area. <br />3. Identify the amount of additional market share capturable by a new municipal <br /> liquor facility and translate to square footage of supportable space. <br />4. Analyze additional market share capturable both w/o grocery/other outlets and <br /> With these outlets as competition in the market. <br />5. Provide recommendations on store layout, pricing, and market positioning for <br /> both scenarios. <br /> <br />m <br /> <br />Total Cost of Analysis: <br /> <br />$6:800,00 <br /> <br />[] <br /> <br />[] <br />[] <br /> <br /> <br />