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field <br /> Research Inc. <br /> <br />December 11, 2001 <br /> <br />City of Elk River <br />C/o Mr. Dave Potvin, Manager <br />Northbound Liquor <br />19348 Evans Street <br />Elk River, MN 55330 <br /> <br />CONTRACT FOR PROFESSIONAL SERVICES <br /> <br />m <br /> <br />Maxfield Research Inc. proposes to provide research and consulting services to determine the <br />market potential to operate a second municipal liquor store in the Elk River area. Specifically, <br />this proposal outlines a work program to analyze additional revenues that could be captured <br />through the development of a second liquor store location. Max field Research will review <br />growth trends in the market area and the potential impact of demographic and employment <br />growth trends on the ability to support an additional facility (market potential) and to capture <br />sufficient market share to support a second store location. <br /> <br />SCOPE OF SERVICES <br /> <br />A. Site Evaluation <br /> 1. Field visit <br /> <br />o <br /> <br /> to the proposed location to examine and analyze adjacent and <br />surrounding land uses and their potential impact on a new liquor store. <br />Identify and analyze and pending changes to existing and surrounding land uses. <br />Assess parking and access to any facility on the site; <br />Analyze historic and projected (if available) traffic counts and customer travel <br />patterns; <br />Analyze any proposed roadway improvements or changes that may impact liquor <br />store operations on the site. <br />Assess the overall appropriateness of the site for a liquor store. <br /> <br />Bo <br /> <br />Demographic Review <br /> <br />Identify a draw area appropriate for a new facility. <br />Provide information on household and employment growth trends in the draw <br />area. <br />Provide information on age distribution of head of householder and household <br />incomes. <br />Provide information on consumer expenditures for alcoholic beverages. <br />Provide information on retail sales for alcoholic beverages within the draw area. <br /> <br /> 612.338.0012 (fox) 612.904.7979 <br /> <br />615 First Avenue NE, Suite 400, Minneapotis, MN 55413 <br /> <br /> <br />