Laserfiche WebLink
Department Goals for 2002 <br /> <br />The City of Elk River Strategic Industrial Marketing Plan that was adopted in June 2000 <br />outlines the following major goals and activities for 2000 - 2002: <br /> <br /> YEAR 2002 ACTION STEPS <br />~ Conduct annual Business Retention & Expansion visits & survey <br />c~ Hire Public Relations writer <br /> · Develop 3-different theme positions <br /> · Place articles in select newspapers and trade journals <br /> · Place articles for groundbreaking & grand opening for new business & <br /> expansions <br />ca Develop attractive signage for East & West Business Parks <br />ca Establish joint development agreement with Gagne & Wilson <br />n Update Strategic Industrial Marketing Plan for implementation years 2003-2005 <br /> <br />ONGOING <br />ONGOING <br />ONGOING <br /> <br />ONGOING <br />ONGOING <br />ONGOING <br /> <br /> YEAR 2001 ACTION STEPS <br />Complete Economic Development Web Site Utilize GIS to manage inventory <br /> Use City of Elk River brochure and fact sheets <br /> Research and gain knowledge of Industrial Machinery, Metal Fabrication & <br /> Electronics sectors <br /> Acquire knowledge for state, regional, local ED programs, products, services <br /> Meet with Key Accounts quarterly <br /> Advertise in trade journals <br /> <br />ONGOING <br />ONGOING <br /> <br /> YEAR 2000 ACTION STEPS <br />ca Update Land and Property Inventory <br />ca Develop Siting/Expansion Process & Plan <br /> · Develop "How to Site Your Business in the City of Elk River" Brochure <br /> · Develop Prototype Proposal Format <br />c: Develop Ad Campaign for 2001-2002 <br /> · Meet/Discuss with possible candidates for "testimonials" <br /> · Meet with Potential Co-Sponsors to discuss funding for each Ad <br />c~ ID Top 10 Key Accounts, ID Goals and Purposes for each Account <br />[~ Revise Policy & Applications for TIF, MicroLoan & Tax Rebate Financing <br />ca Develop Communication, Promotion & Advertising strategy <br /> · Revise City Logo <br /> · Develop fact sheets for East and West Business Parks <br /> Conduct groundbreaking & grand opening for new business <br /> Participate in DTED Manufacturers Week to showcase local firms <br /> <br /> <br />