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Multiple times <br />per day <br />Once every day <br />or two <br />Once a week - <br />once a month <br />Once to a few <br />times per year <br />23% <br />37% <br />23% <br />18% <br />26%29% <br />22%23% <br />Depending on their home state, many <br />unregistered medical consumers may have a <br />chance of being granted registered patient <br />status, based on their specific health <br />conditions and which conditions are <br />recognized in their state cannabis regulations. <br />Furthermore, unregistered medical <br />consumers are high-value potential <br />consumers for retailers compared to their <br />recreational counterparts, unregistered <br />recreational consumers. <br />Unregistered medical consumers use and <br />acquire cannabis more frequently, spend more <br />per purchase, and have a relative preference <br />for manufactured forms (for which there tend <br />to be higher markups and higher brand <br />loyalty). <br />Use Frequency: Unregistered medical <br />consumers use cannabis more frequently on <br />average than their recreational counterparts. <br />59% of unregistered medical consumers use <br />at least every other day, compared to 54% of <br />unregistered recreational consumers. <br />COMPARING ARCHETYPES 25© New Frontier Data, All Rights Reserved. <br />Use Frequency <br />Unregistered medical consumers <br />Unregistered recreational consumers <br />Page 276 of 322