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Unregistered medical consumers’ <br />behaviors and preferences <br />Acquired cannabis <br />out-of-state to <br />consume there <br />Acquired cannabis <br />out-of-state to <br />bring home <br />Acquired cannabis <br />out-of-state and <br />shipped it home <br />Had someone bring <br />them cannabis from <br />another state <br />Had someone ship <br />them cannabis from <br />another state <br />16% <br />12% <br />7%8% <br />5% <br />Sourcing: Because regulated retail is not an <br />option for unregistered medical consumers, <br />the plurality (38%) source primarily from <br />friends or family. Even if that friend or family <br />member is purchasing directly from a cannabis <br />retailer (more often they are sourcing from an <br />illicit dealer), this chain of sourcing represents <br />limited choice for the end user. The <br />unregistered medical consumer would likely <br />spend more, find more suitable products, and <br />develop more loyalty to both brands and retail <br />sources if they were able to come into a <br />dispensary, ask any questions, see the available <br />options, select their own products, and feel <br />they were seen and their needs were heard. <br />Currently, more than a quarter (27%) of <br />unregistered medical consumers acquire <br />cannabis from out of state, presumably because <br />they would rather have a retail experience <br />described above—plus assurances about dosage <br />and safety—than acquire in their home state <br />from a dealer with less selection and less <br />information about the products. <br />Retail and consumers will benefit if <br />unregistered medical consumers are <br />transitioned to the regulated market. <br />CANNABIS CONSUMERS IN AMERICA 2023: PART 324 © New Frontier Data, All Rights Reserved. <br />Out-of-state Cannabis Acquisition <br />27% <br />acquire cannabis from out of state. <br />Page 275 of 322