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Three quarters (75%) of US adults who are not <br />cannabis consumers do not currently intend to <br />use cannabis in the future. Most of these <br />people have never consumed cannabis before <br />(52%), others have used cannabis in the past <br />(23%). While they do not currently plan to use <br />cannabis, it is worth noting that many said they <br />would consider using cannabis in medical <br />circumstances, e.g., if they became ill with a <br />condition which could be helped by cannabis or <br />if a doctor recommended it. <br />One quarter (25%) of non-consumers in the <br />US said they have never used cannabis but are <br />open to trying it in the future. 14% live in states <br />without legal adult-use cannabis, meaning <br />regulatory barriers exist to their immediate <br />participation in the legal market. <br />But 11% of non-consumers in the US express an <br />interest in using cannabis and live in adult-use <br />states, giving them access to legal cannabis <br />whenever they choose to try it. This is the first <br />population discussed in the report. <br />COMPARING ARCHETYPES 7© New Frontier Data, All Rights Reserved. <br />U.S. Non Consumers <br />Never consume <br />Formerconsumer <br />Potential -Illicit state <br />Potentially -Medical-onlystate <br />Potential -Adult-use state <br />52% <br />23% <br />7% <br />7% <br />11% <br />Will never consume <br />Need regulatory action <br />May consume legally <br />Page 258 of 322