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An estimated 42% of US consumers* rely <br />primarily on their home state regulated market <br />as a source for cannabis. Most of these <br />consumers live in adult-use markets (34%) and <br />the rest are registered patients in medical-only <br />markets (8%). <br />About one quarter (24%) of US consumers <br />have or could potentially have access to legal <br />cannabis in their home state, but do not <br />currently use those channels as a primary <br />source. 17% live in adult-use markets but source <br />cannabis primarily outside the regulated <br />market, typically from friends, family, or <br />dealers. The other 7% live in medical-only <br />markets and use cannabis primarily for medical <br />reasons, but are not registered patients and so <br />cannot currently participate in the regulated <br />markets in their states. These are the consumer <br />segments discussed in this report. <br />The remaining 34% of US cannabis consumers <br />are either non-medical consumers in medical- <br />only markets (11%) or live in states where <br />cannabis remains illegal (23%). Legal reform <br />would be necessary in order for the regulated <br />market to serve these consumers in their home <br />states. <br />*Consumers are defined as individuals who have <br />used cannabis in the past and intend to use it <br />again in the future. <br />CANNABIS CONSUMERS IN AMERICA 2023: PART 36 © New Frontier Data, All Rights Reserved. <br />U.S. Cannabis Consumers <br />Need regulatory action <br />May be converted [MED] <br />Use regulated market <br />May be converted [AU] <br />No legal marketto use in state <br />Unregisteredrecreationalconsumers <br />Unregisteredmedicalconsumers <br />RegisteredpatientsUse gray market <br />Use regulatedmarket <br />23% <br />11% <br />7% <br />8%17% <br />34% <br />Page 257 of 322