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SoURCINg & SPENDINg 27© New Frontier Data, All Rights Reserved. <br />In the last year, the share <br />of consumers who source <br />primarily from brick-and- <br />mortar dispensaries has <br />increased significantly, from <br />34% to 43%. It is expected <br />that this share will continue to <br />grow over the next few years <br />as more states legalize and <br />markets become operational. <br />Despite the dramatic <br />growth in use of brick- <br />and-mortar dispensaries, <br />friends and family continue <br />to be a prevalent source. <br />39% of current <br />consumers report <br />supplying cannabis <br />for their family or <br />friends, including <br />nearly half (49%) <br />of consumers <br />under age 35. <br />Primary Source: 2022 vs. 2023 <br />23% <br />of consumers acquire cannabis from a friend or family member and consume with that person. <br />31% <br />of consumers acquire cannabis from a friend or family member to consume at a later time. <br />Ever supply family or friends with cannabis. <br />Brick-and-mortardispensary Friend/family Delivery Dealer <br />34% <br />29% <br />18% <br />13% <br />43% <br />29% <br />15% <br />10% <br />49%44%42%34%22% <br />Ages <br />18-34 <br />Ages <br />35-54 <br />Ages <br />55+Men Women <br /> ˜Brick-and-mortar <br />dispensary: 43% <br /> ˜Friend: 22% <br /> ˜Delivery: 15% <br /> ˜Dealer: 10% <br /> ˜Family: 7% <br /> ˜Homegrow: 2% <br /> ˜2022 <br /> ˜2023 <br />Page 233 of 322