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CANNABIS CONSUMERS IN AMERICA 2023: PART 126 © New Frontier Data, All Rights Reserved. <br />Sourcing & Spending <br />More than 2 in 5 U.S. <br />consumers say a brick-and- <br />mortar dispensary is their <br />primary source for cannabis. <br />Friends are the next <br />leading source, followed <br />by delivery services. <br />This pattern does not <br />vary significantly between <br />different ages and genders. <br />Home state market type <br />continues to be the biggest <br />determinant of consumers’ <br />method of sourcing cannabis. <br />In adult-use markets, a <br />majority (52%) of consumers <br />report brick-and-mortar <br />dispensaries as their primary <br />source. In illicit markets, <br />friends are the leading <br />primary source (31%). <br />Primary Source of Cannabis <br />Primary Source: By Home State Market <br />Brick-and-mortardispensary Friend Delivery Dealer <br />52% <br />16%17% <br />6% <br />37% <br />26% <br />14%12% <br />29%31% <br />12% <br />17% <br /> ˜Brick-and-mortar <br />dispensary: 43% <br /> ˜Friend: 22% <br /> ˜Delivery: 15% <br /> ˜Dealer: 10% <br /> ˜Family: 7% <br /> ˜Homegrow: 2% <br /> ˜Adult-use state <br /> ˜Medical only state <br /> ˜Illicit state <br />Page 232 of 322