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PRoDUCT FoRMS 21© New Frontier Data, All Rights Reserved. <br />THC potency and effect have an outsized importance for older consumers. <br />64% of consumers 55 and older name one of these as the most important, <br />compared to 55% of 35-54-year-olds and 52% of 18-34-year-olds. <br />Among men, the most important attribute to know about a <br />product is its THC potency; for women it is the effect. <br />Which information is most helpful to you when choosing <br />which cannabis product to purchase or use: By Age & Gender <br />33%33% <br />31%30% <br />28%28% <br />27% <br />26% <br />24%23% <br />17%16%15%14%13% <br />12% <br />11% <br />10% <br />10% <br />9% <br />9% <br />9% <br />8% <br />8% <br />7%7% <br />7% <br />7%6%5% <br />5% <br />5%4% <br />3% <br />3% <br />Ages <br />18-34 <br />Ages <br />35-54 <br />Ages <br />55+Men Women <br />THC content/potency <br />Eect theproductwill have <br />Whether it issativa, indica,or hybrid <br />Strain name <br />Aroma orflavor profile <br />Minorcannabinoidor terpenes <br />None of these <br />Page 227 of 322