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CANNABIS CONSUMERS IN AMERICA 2023: PART 120 © New Frontier Data, All Rights Reserved. <br />PRODUCT SELECTION <br />THC potency and effect <br />of the product are the <br />attributes that consumers <br />say are most relevant in <br />deciding which product to <br />choose. 56% of consumers <br />named one of these as the <br />most important attribute <br />to know about a product. <br />Which information is most helpful to you when <br />choosing which cannabis product to purchase or use? <br />THC content/potency Eect theproduct willhave <br />Whether it issativa, indica,or hybrid <br />Strain name Aroma orflavor profile Minorcannabinoidor terpenes <br />None ofthese <br />29%27% <br />15% <br />9%8%6%6% <br />-20%0%20%40%60%80%-40%100% <br />THC potency <br />The eect it says it will create <br />Price <br />Familiarity with the strain/product name <br />Total chemical profile <br />Recommendations from friends <br />Online product reviews <br />Non-cannabis ingredients <br />Which company made the product <br />Design of packaging <br />72% <br />67% <br />64% <br />44% <br />43% <br />42% <br />35% <br />35% <br />31% <br />22% <br />Product Purchase Selection Factors <br /> ˜Not <br />important <br /> ˜Slightly <br />important <br /> ˜Moderately <br />important <br /> ˜Very <br />important <br /> ˜Extremely <br />important <br /> ˜Very + <br />Extremely <br />important <br />Among current (annual+) <br />legal consumers. Legal <br />consumers are defined as <br />consumers who are using <br />cannabis in compliance <br />with their states’ cannabis <br />laws, encompassing: <br />consumers age 21 <br />and over in adult-use <br />states, or consumers <br />who are registered <br />medical patients in <br />medical-only states. <br />Page 226 of 322