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Cannabis Marketing Overview <br />Identify demographics and target audiences <br />Identify competitors for geofencing marketing <br />Build on tourism or individuals who do not have a cannabis retailer near them <br />Define unique products, sustainability, local suppliers, and other individual <br />elements to add to the brand <br />Establish the official brand while taking the current THC brand and Elk River <br />Liquor Store brands into consideration <br />Obtain domain and develop website plan <br />Research current SEO for cannabis retailers in Minnesota and set our SEO <br />ranking goal <br />Incorporate email marketing in our current system <br />Create social media profile generation plan and content management plan <br />Utilize mobile ads and geofencing <br />M a r k e t R e s e a r c h a n d A n a l y s i s <br />B r a n d i n g a n d P o s i t i o n i n g <br />D i g i t a l M a r k e t i n g S t r a t e g y <br />Work with staff to plan and market grand opening <br />Work with staff on campus and in-store signage and displays <br />Work with staff on a possible loyalty program <br />Work with staff on educational events, series, and tools <br />POV walkthroughs of what to expect, product information, and the experience <br />I n -S t o r e E x p e r i e n c e <br />Discuss with staff attending local community events and sponsorships <br />Incorporate billboards, newspaper, guerilla marketing, direct mailers, and other <br />avenues into the general marketing plan <br />L o c a l A d v e r t i s i n g <br />Page 190 of 322