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The Elk River Vision <br />A welcoming community with revolutionary and spirited resourcefulness, exceptional service, and community <br />engagement that encourages and inspires prosperity <br /> <br />Request for Action <br /> <br />To <br />City Council <br />Item Number <br />11.4 <br /> <br />Meeting Date <br />November 3, 2025 <br />Prepared By <br />Joe Stremcha, Business Services Director/Assistant <br />City Administrator <br /> <br />Item Description <br />Cannabound Branding <br />Reviewed by <br />Starr Sorheim <br />Cal Portner <br />Tina Allard <br /> <br />Action Requested <br />Staff will provide an overview of the Cannabound branding and address Council feedback. <br /> <br /> <br />Background/Discussion <br />The city hemp-based THC brand was introduced to our liquor operation in March 2024. This brand served as <br />a guide for the Cannabound brand development to create synergy between the city's cannabis and liquor <br />operations and was included in the Cannabis Business Plan approved February 3, 2025. <br /> <br />Financial Impact <br />A strong brand provides the benefits of increased customer recognition, loyalty, a competitive advantage, the <br />ability to command premium pricing, and a solid connection with both employees and partners. <br /> <br />Mission/Policy/Goal <br />Meet changing needs - agile. <br /> <br />Attachments <br />1. Cannabis Business Plan Marketing Overview <br />2. 2025 Cannabound - Brand <br />3. Cannabis Branding Appeal for Younger Adults <br />4. NFD_CannabisConsumersinAmerica2023_Part1 <br />5. NFD_CannabisConsumersinAmerica2023_Part3_Final <br />6. Cannabound Branding Presentation November 2025 <br />7. Councilmemeber Wagner's Leaf Design <br /> <br /> <br />Page 189 of 322